Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.

Influencers of Sponsorship Marketing - a Roth Revenue Podcast is a business podcast hosted by Gavin Roth, with 49 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Gavin Roth hosts Influencers of Sponsorship Marketing - a Roth Revenue Podcast, a business show with 49 episodes published.

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  Influencers of Sponsorship Marketing - a Roth Revenue Podcast

  #51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

  Dec 11, 202548 minS0

  Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC sponsorship hall of fame. I'd lost touch with Monique over the past few years. I knew she had stepped away from the industry and was vaguely aware she had travelled the world and wrote a book. I had asked Monique to be on my podcast after her hall of fame induction in 2020, but she politely declined. So it was a...

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  Influencers of Sponsorship Marketing - a Roth Revenue Podcast

  #50 - Christina Litz - President, Northern Super League

  Apr 25, 202553 minS0

  Every aspect of Christina Litz’s career had prepared her for a call she received from Diana Matheson. Diana – a Canadian soccer legend – knew there was nobody better to help bring her vision of a professional domestic women’s league to life. That vision officially manifested on the pitch on April 16th at BC Place in Vancouver. While the home squad prevailed 1-nil over Calgary Wild FC, that was likely secondary to the culmination of years of planning to launch this vital league. In this episode, you’ll hear about Christina’s incredible path from Lawyer to media exec to sports busin...

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  Influencers of Sponsorship Marketing - a Roth Revenue Podcast

  #49 - Pierre Arsenault - CEO, U SPORTS

  Mar 4, 202555 minS0

  Hey folks, Gavin Roth here with another episode of the Influencers of Sponsorship Marketing My featured guest is Pierre Arsenault, CEO of U SPORTS. The U SPORTS brand was unveiled on October 20th, 2016, to recognize more than 118 years of history. The organization’s goal is to give student-athletes and national championships the visibility, appreciation and reward they deserve. After an exhaustive search, the board hired Pierre in 2022 to lead the organization. After spending an hour with Pierre, you get the sense they found the right leader. If Pierre chooses to release a memoir about his career in the business of Un...

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  Influencers of Sponsorship Marketing - a Roth Revenue Podcast

  #48 - Katherine Henderson - President & CEO of Hockey Canada

  Nov 26, 202457 minS0

  Hey folks, Gavin Roth here with another episode of the influencers of sponsorship marketing It’s been about a year since my last episode. Let’s just say, work life has gotten in the way of my passion projects. But thrilled to say I’ve been asked by a number of industry friends when I’ll be releasing new episodes. So here we go. My first guest of the new season is Kathy Henderson of Hockey Canada. If Kathy Henderson were a hockey player, she’d likely be a one of those smart, reliable centres… plays a 200-foot game, back-checks, gets teammat...

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  Influencers of Sponsorship Marketing - a Roth Revenue Podcast

  #47 - Mike Morreale - Commissioner & Co-Founder at the Canadian Elite Basketball League

  Oct 11, 202359 minS0

  Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. I love talking to athletes. Especially the successful ones. And no, not in a creepy fan-boy way. When you spend time with elite athletes, you can’t help but notice what made them that way – their passion, tenacity, drive, competitiveness, work ethic, self-awareness. Mike Morreale – former CFL star and current Commissioner of the CEBL – checks all those boxes. We caught up just after Labour Day, 3 weeks after the culmination of the CEB...

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