"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
53%
Guest openness
Accepting guests
Verified email on file
80/100
Required Score
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What is Informed: the podcast for LinkedIn® users?
Informed: the podcast for LinkedIn® users is a business podcast hosted by Unknown Host, with 498 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Unknown Host hosts Informed: the podcast for LinkedIn® users, a business show with 498 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #499
499. Is SSI going away?
Aug 15, 20269 min
Brenda Meller voice note about the new "Seems like AI slop" feature Is Social Selling Index (SSI) going away for free users? My first collaborative post, with Lynnaire Johnston Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed. Tickets: https://jesp.me/nanobristol New book: Mic Drop: The Human Side of LinkedIn, by Mic Adam "Eyes hurt" is trending on Google … Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
Voice note from Gillian Whitney on out-of-network content viewers Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts Get your ticket to UpLift Live Nano Bristol for Thursday 17 September Collaborative posts Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
Postbag Nigel Cliffe voice note on limiting your post visibility Ashley Leeds voice note on automation tools Lionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in comments To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers. WhatsApp usernames are now available to reserve Open the app, go to Settings | Account | Username to reserve yours. Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
495. Creator Marketplace and company page collaborations
Jun 20, 20269 min
Postbag Lionel Guerraz voice note about content reach Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review! Creator Marketplace and company page collaborations Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
Voice notes with feedback from Nigel Cliffe and Meena McDonald Native GIF support in LinkedIn comments Wend game Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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