Innovation Storytellers

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

Innovation Storytellers is a business podcast hosted by Unknown Host, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Innovation Storytellers, a business show with 100 episodes published.

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  Episode #271

  How Curiosity Built Siri, Alexa, and the Future of AI

  Aug 17, 202632 min

  What allows someone to see a technology years before the rest of us realize we need it? In this episode of the Innovation Storytellers Show, I speak with Kevin Surace, the serial entrepreneur and inventor whose pioneering work on human-like virtual assistants helped create the path toward Siri, Alexa, and the AI assistants we use today. Kevin takes me back to the late 1990s, when leaving your desktop computer meant leaving your email, contacts, calendar, and digital information behind. His team saw that frustration and asked a remarkably simple question: could everyone have access to the kind of assistant usually reserved for executives? The result was Mary, a virtual assistant that could recognize callers, answer phones, manage calendars, and converse using natural language. Building and launching it required around $100 million at a time when cloud infrastructure did not exist. But this conversation is about much more than the history of AI. Kevin explains why curiosity helps innovators find genuine customer pain, why a product should occupy surprisingly little space in a great investment pitch, and why corporations should stop expecting every innovation project to succeed. His argument is that experimentation works when organizations place smaller bets, learn from the market, and invest further when product timing and product-market fit become clearer. We also discuss The Joy Success Cycle and a question becoming increasingly relevant as AI changes knowledge work: if technology removes parts of the process we once enjoyed, can we learn to find greater satisfaction in the outcomes we create? For leaders trying to understand storytelling for AI innovation, win AI stakeholder buy-in, or how to communicate AI transformation without making technology the entire story, Kevin offers an unusually practical perspective. Where do you think curiosity ends and the business case for innovation begins? Listen to the episode and share your thoughts with me.

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  Episode #270

  270: How the Apple Store Used Storytelling to Change Retail Forever

  Aug 10, 202657 min

  What does it take to create a store that people visit even when they are not planning to buy anything? In this episode of the Innovation Storytellers Show, I speak with Ron Johnson, the creator of the Apple Store, former CEO of J.C. Penney, and author of Shop Different: How Retail Revealed Apple's Genius . Ron shares the experiences that shaped his approach to leadership, beginning with an unlikely high school soccer transformation and continuing through his work at Target, Apple, and some of the most influential retail innovations of the past several decades. Ron explains how Target made great design accessible through its groundbreaking partnership with architect Michael Graves, and why committing to 140 products created a movement that a cautious three-product test never could have achieved. He also takes us inside the creation of the Apple Store, where the objective was not simply to sell computers, but to remove people's fear of technology through welcoming spaces, hands-on experiences, and human support. We hear the story behind the Genius Bar, including why Steve Jobs initially preferred the name Geek Bar, and how Ron persuaded him that genius offered employees and customers something aspirational. Ron also reveals why the Apple Store on Fifth Avenue was built underground, how its glass cube changed the Manhattan skyline, and why opening it 24 hours a day generated $80 million in overnight sales during its first year. Our conversation goes beyond retail. It is about finding a story that gives people something to believe in, communicating a vision clearly enough that teams can act on it, and having the courage to commit fully when an idea has the potential to change an industry. Can physical spaces still create the human connections that digital convenience often removes, and what could your organization learn from the story behind the Apple Store? Share your thoughts.

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  Episode #267

  267: How SharkNinja Builds Viral Products Through Consumer Obsession

  Jul 20, 202640 min

  How do you build something nobody asked for—and turn it into an overnight obsession? In this episode of the Innovation Storytellers Show, I speak with Ross Richardson, Chief Design Officer at SharkNinja, about the thinking, testing, storytelling, and consumer obsession behind some of the company's most successful products. Ross leads a global team spanning mechanical and product engineering, industrial design, product innovation, and R&D. But his path into product design began much earlier, from taking things apart and borrowing his father's tools as a child to studying product design engineering and building a career around understanding how people interact with physical products. Our conversation reveals how SharkNinja approaches innovation by starting with consumer behavior rather than technology for technology's sake. Ross explains how the company identifies what he describes as "desirability gaps," finding experiences people already want but cannot easily recreate at home. From frozen drinks and ice cream to coffee and personal care, the opportunity often comes from making something previously difficult, intimidating, or inaccessible feel simple and repeatable. We also discuss the story behind products such as BlendBoss and how observing changing consumer behavior can lead to unexpected opportunities within established categories. Rather than assuming innovation always requires inventing an entirely new market, SharkNinja watches how people live, what they carry, what they share on social media, and how cultural trends are changing their expectations. At the center of this process is a deceptively simple challenge: "prove it." Ross explains why new ideas must withstand technical testing, commercial scrutiny, consumer validation, and internal skepticism before moving forward. He also takes me inside SharkNinja's show-and-tell culture, weekly product demonstrations, in-home user trials, observational research, physical prototyping, and its "red team" approach to bringing fresh perspectives into the development process. In an era where AI can help almost anyone create a polished presentation or convincing visualization, Ross argues that evidence matters more than ever. A compelling story may earn attention, but data, testing, consumer insight, and a working proof of concept are what help turn skepticism into stakeholder buy-in. We also discuss why teams need room to dream before inviting skeptics into the process, how collective enthusiasm can help engineers solve seemingly impossible problems, and why admitting that a favored idea is wrong can sometimes lead to a far better product. As AI changes how we research markets, generate concepts, and communicate innovation, my conversation with Ross is a timely reminder that understanding human behavior remains at the heart of successful product development. The tools available to innovators may be changing rapidly, but our ability to listen to consumers, identify genuine needs, test assumptions, communicate breakthrough ideas, and prove that an idea deserves to exist still determines whether innovation connects with the people it was designed to serve. How can we combine faster, technology-enabled innovation with the deep consumer understanding needed to create products people genuinely want? Listen to the full conversation and share your thoughts.

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  Episode #266

  Beyond Networking: Why Relationships, Not Contacts, Drive Innovation

  Jul 13, 202637 min

  What if the most valuable asset in your career is not your expertise, your technology, or even your latest idea, but the people you already know? In this episode of the Innovation Storytellers Show, I welcome Yaron Flint back to the podcast to discuss his new book, Beyond Networking: Making Connections That Matter , and why many professionals are failing to make the most of one of their greatest business assets. Networking has become easier than ever. LinkedIn gives us access to thousands of people, conferences create endless opportunities to exchange contact details, and AI can research prospects, write outreach messages, and help us manage relationships at scale. Yet having more contacts does not necessarily mean having stronger relationships, greater influence, or better business outcomes. Yaron argues that the problem begins when networking becomes transactional. Too many people reach out only when they need something, collect contacts without maintaining relationships, or rely on generic AI-generated messages that make communication feel impersonal. We discuss why a network should be treated as something active and deliberate, built around genuine human relationships, mutual value, and the ability to help people achieve outcomes they could not accomplish alone. Our conversation also examines the role AI should play in modern networking. Rather than using technology to replace human interaction, Yaron explains how AI can help professionals prepare for meetings, understand the people they want to connect with, identify shared interests, maintain relationships, and arrive at conferences with a clear purpose. For business leaders considering human-AI collaboration narratives and storytelling for AI adoption, his message is a useful reminder that technology should support better human relationships rather than automate them. We also discuss why preparation matters before attending conferences and industry events, how introverts can become highly effective networkers, and why building a large contact list is very different from creating a network that produces meaningful opportunities. The conversation goes further into innovation storytelling and the challenge of winning AI stakeholder buy-in and support for breakthrough ideas. Yaron explains why promising initiatives often fail because innovators communicate from their own perspective rather than understanding what executives, decision-makers, and other stakeholders need to hear. This is where corporate storytelling strategy becomes inseparable from networking, influence, and the ability to turn ideas into business outcomes. Finally, we examine the progression from contacts to networks and from networks to communities. What happens when professionals stop thinking about relationships solely in terms of personal advantage and begin connecting people who could accomplish more together than they ever could alone? If AI can give us greater access to people, information, and opportunities than any previous generation, are we using that technology to build stronger relationships, or are we allowing convenience and automation to make our professional connections increasingly transactional? Listen to the conversation and share your thoughts. You can find Yaron's book here

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  Episode #264

  264: Are you W.I.R.E.d for Innovation?

  Jun 29, 202638 min

  Have you ever wondered why some people push bold ideas forward while others hesitate, even when they know they're onto something valuable? In this episode, I speak with Dr. Zakia Ghafari, a behavioral scientist, pharmacist, storyteller, and creator of the WIRE Framework. Our conversation explores a topic that every innovator encounters but rarely talks about openly: fear. Not the fear of technology or market competition, but the deeply personal fears that shape how we show up, speak up, and share our ideas with the world. Zakia explains how experiences from childhood, family history, and even generations before us can influence the decisions we make today. Drawing on neuroscience, epigenetics, and identity research, she shares why change can feel uncomfortable, why some leaders struggle to find their voice, and how hidden patterns often influence innovation efforts inside organizations. We also discuss the connection between storytelling and personal growth, the role of self-awareness in leadership, and why small, consistently repeated changes can create remarkable results over time. Zakia shares her own journey from quietly holding back her ideas to stepping onto storytelling stages and helping others do the same. As AI continues to reshape industries and workplaces, Zakia offers a powerful reminder that human connection, empathy, and understanding remain among our greatest strengths. Technology may change how we work, but the human experience continues to shape how we lead, communicate, and innovate. What patterns from your own past might still be influencing the way you approach change today, and what could happen if you challenged just one of them?

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