Inside Google Ads with Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success. Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

Inside Google Ads with Jyll Saskin Gales is a business podcast hosted by Jyll Saskin Gales, with 133 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jyll Saskin Gales hosts Inside Google Ads with Jyll Saskin Gales, a business show with 133 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #133

  Google Ads Has Changed. Have You?!?

  Aug 20, 202637 minS3

  2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion optimization expert and Heart Before Cart podcast host Talia Wolf to discuss how Google Ads has shifted, and what it really takes to succeed today. We break down how to give AI algorithms the right signals, starting with a rock-solid conversion tracking foundation, why so many ads sound identical, and how you can "TikTokify" your headlines to grab attention in search results. Plus, we discuss why your landing page, offer, and post-click sales experience matter just as much as your campaigns. Key Topics Discussed: Why fighting Google Ads automation fails and how to guide AI effectively Jyll's 3Cs framework: Conversion tracking, Customer data, and Creative strategy How to TikTokify text ad headlines to stand out in crowded search results Finding true customer motivations beyond simply competing on price The core mechanics of Ad Rank and how ad quality reduces your cost per click Why PPC, conversion optimization, and sales teams must align for success You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode134 Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode134 Inside Google Ads course More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode134 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

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  Episode #133

  5 Performance Max Mistakes Even Experts Make

  Aug 13, 202614 minS3

  If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common Performance Max mistakes that even experienced digital marketers and agencies make. While PMax can be a powerful tool for scaling performance, misinterpreting its mechanics can waste your money and limit your success. In this in-depth episode, Jyll outlines practical, data-backed adjustments to help you align your strategy with how Google's AI actually works. Key topics discussed: Asset group structure, and how to test creative and signals Whether or not to keep brand searches in PMax, and what it depends on The one essential tool you need before running lead generation campaigns in PMax How to think about product duplication across PMax and Standard Shopping When to actually add negative keywords or adjust your headlines, descriptions and images You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode133 Resources mentioned in this episode: All about Offline Conversion Tracking: https://www.youtube.com/watch?v=ROs6o7Lllu4 Episode 109 - How to Optimize PMax: https://youtu.be/lg9ixk2KOWQ Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode133 Inside Google Ads course More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode133 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

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  Episode #131

  3 Steps to Lower Your CPC with Quality Score

  Aug 6, 202610 minS3

  Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly difficult. In episode 132, host Jyll Saskin Gales shares her practical, step-by-step framework for increasing your Quality Score. Jyll breaks down what the three diagnostic columns actually mean: ad relevance, landing page experience, and expected click-through rate. You will learn how to audit your auction competitors using the Google Ads Transparency Center and how to borrow the best aspects of their ad text to boost your own click-through rates. Finally, Jyll examines a real-world case study from Google Ads expert Kuda Chinara, who demonstrated how improving Quality Score successfully decreased a client's cost per lead. Key Topics Discussed: Understanding Quality Score: Learn what keyword-level Quality Score actually means and how it differs from Optimization Score and Ad Strength. The Three Diagnostic Pillars: Discover how to analyze ad relevance, landing page experience, and expected click-through rate. Competitor Spy Framework: Step-by-step instructions on using the Google Ads Transparency Center to analyze competitor ads and find inspiration. Case Study Breakdown: Review Kuda Chinara's LinkedIn case study on how improving Quality Score lowered cost per lead. Actionable Optimization Tips: Practical advice on shifting from product features to customer benefits in your ad copy. You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode132 Resources mentioned in this episode: Episode 107: Quality Score https://jyll.ca/insidegoogleads/107?utm_source=podcast&utm_medium=referral&utm_campaign=episode132 Kuda Chinhara's LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7467877762561781761/ Jyll's The Insider newsletter issue about Quality Score: https://learn.jyll.ca/newsletters/the-insider/posts/quality-score-expected-ctr?utm_source=podcast&utm_medium=referral&utm_campaign=episode132 Google PageSpeed Insights tool: https://pagespeed.web.dev/ Google Ads Transparency Center: https://adstransparency.google.com/ Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode132 Inside Google Ads course More than 1000 marketers like you have mastered Google Ads with Jyll''s courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode132 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

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  Episode #131

  The Future of Google Ads: AI Agents, Ask Advisor & More

  Jul 30, 202638 minS3

  How can you navigate the sheer volume of changes coming to Google Ads every week? In this special episode, Google Ads Coach Jyll Saskin Gales is joined by agency owner Duane Brown in a conversation hosted by Lunio's James Deeney. They dissect the latest announcements from Google Marketing Live (GML) and separate the genuine opportunities from the pure marketing hype. Together, they share their hands-on experiences with Google’s evolving ecosystem, offering a reality check on the tools you should actually be using—and the ones you should avoid for now. They dive deep into the limitations of the newly rebranded Ask Advisor tool, the creative potential and compliance risks of Nano Banana Pro, and the slow but intriguing emergence of the Universal Commerce Protocol (UCP). Jyll also explains why the best modern advertisers must thrive in shades of gray, balancing fundamental marketing principles with strategic automation. Whether you are managing a tight budget or setting up account-level safeguards, this episode offers a practical blueprint for future-proofing your Google Ads strategy without losing your sanity. Key Topics Discussed: The Reality of Ask Advisor: Why Jyll recommends pausing use of this rebranded chatbot for now due to incorrect data and a lack of true agentic action. Nano Banana Pro & Automated Creatives: Evaluating AI-generated assets for small businesses and managing brand safety and IP risks. Universal Commerce Protocol (UCP): What UCP is, its connection to Shopify, and why you should focus on SEO foundations first. Lead Gen Features & Journey-Aware Bidding: Why Jyll is highly optimistic about offline conversion tracking and new GML lead generation tools. Thriving in the Gray Area: Shifting away from binary thinking to embrace smart testing without discarding classic marketing principles. Audience Q&A: Tactical advice on campaign consolidation, managing picky clients, and starting fresh with Google Ads without feeling overwhelmed. You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode131 Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode131 Inside Google Ads course More than 1000 marketers like you have mastered Google Ads with Jyll''s courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode131 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

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  Episode #129

  Google Ads Management: What to Do (and When to Do Nothing)

  Jul 16, 202616 minS3

  How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down exactly how to approach campaign management across three distinct scenarios: launching a brand new campaign, maintaining a campaign that is already performing well, and diagnosing a campaign that is struggling. Whether you are dealing with skyrocketing CPCs or trying to figure out when to let machine learning do its job, this episode offers a practical framework for confident account management. Key Topics Discussed: Managing New Campaigns: What metrics to check after 2 to 3 days, with benchmarks for each campaign type. The "If It Ain't Broke, Don't Fix It" Maxim: Why a clean change history can be a sign of true expertise, and how to shift to higher-impact monthly tasks. Troubleshooting & Root Cause Analysis: How to diagnose performance issues at the source instead of relying on ineffective "band-aid" tactics. The Reality of Rising CPCs: A simple exercise in the Search Terms Report to understand how Smart Bidding takes calculated risks on high-value conversions. You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode129 Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode129 Inside Google Ads course Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode129 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

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