
Episode #127
Why Independent Publishers’ Media Pitches Get Ignored (and How to Fix It)
Most publishers’ media pitches get deleted in five seconds — and it's usually because of fixable mistakes. In this episode of “Inside Independent Publishing (with IBPA),” strategic media coach Mary O’Donohue reveals: why many pitches to the media fail what to send (and never send) once a producer says yes which media formats actually move book sales and more This episode is essential listening for any publisher who wants press coverage that works. GUEST BIO Mary O’Donohue is a media insider who's spent decades working behind the scenes on high-profile television shows including The Oprah Winfrey Show, The Today Show, NBC Nightly News, and Meet the Press . She’s also a #1 bestselling parenting author and strategic media coach who works with disruptive women nonfiction authors whose book and brilliance belong in the national spotlight. Using her behind-the-scenes publicity and book marketing strategies, Mary's clients have reached media audiences of more than a billion people - without a publicist. HOST BIO Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures . LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Instagram - https://www.instagram.com/ibpalovesindies/ LinkedIn: https://www.linkedin.com/company/independent-book-publishers-association To learn more about Mary O’Donohue’s media strategies services and books, visit https://www.maryodonohue.com/ Check out Mary’s Authors in Media YouTube Channel at https://www.youtube.com/@AuthorsInMedia Also, check out Mary’s free Profitable Publicity Private Podcast at https://www.maryodonohue.com/profitablepublicityprivatepodcast This episode is presented by BiblioMax. Learn more at https://bibliomax.com/

