Inside the Stack

An AdExchanger podcast featuring interviews with leaders in ad tech.

Inside the Stack is a business podcast hosted by AdExchanger, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

AdExchanger hosts Inside the Stack, a business show with 9 episodes published.

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  Inside the Stack

  ChatGPT Ads Are Here. Now Comes the Hard Part.

  Aug 7, 202632 min

  ChatGPT has officially entered the advertising business. But launching ads is the easy part. In this episode of Inside the Stack , Mary Gabrielyan , Chief Strategy Officer at AI Digital , explains why measurement, attribution and transparency remain the biggest challenge for determining whether ChatGPT becomes a meaningful media channel. She also shares why ChatGPT ads are likely to be contextual, intent-based, and performance-driven. The episode also dives into what the rise of another walled garden means for marketers, the Open Garden approach, why Google may still have the edge and why AI still needs human judgment.

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  Inside the Stack

  Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

  Jun 21, 202626 minS0

  <p>Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld also explains Tatari's Upstream technology for automating direct IO buying with major networks and shares how AI is used within the platform — from media planning to creative compliance. Plus, we talk about why he thinks the future of TV comes down to three words: direct, automation, and convergence.</p>

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  Inside the Stack

  TV Ad Measurement Is Broken. Tatari Wants to Fix It.

  Dec 24, 202527 minS0

  <p >On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it.</p> <p >They dig into signal loss, why traditional identifiers no longer work, and why most clean rooms weren't built for TV workflows in the first place. Heaton explains how Tatari's Vault was designed to support privacy-first infrastructure that works across publishers and advertisers. No double-counting or black boxes.</p> <p >If you're trying to measure TV performance in...

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  Inside the Stack

  Beyond Keywords: Seedtag's Neuro-Contextual Play

  Dec 19, 202530 minS0

  <p >On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising.</p> <p >We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across web and CTV, and why the industry needs to move from relevance to resonance.</p> <p >We also unpack what this shift means for brands chasing impact, agencies planning in a privacy-first world, and publishers seeking to have their quality content rewarded again.</p> <p >The future of contextual is less about targeting people and more about what content...

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  Inside the Stack

  Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell

  Dec 3, 202534 minS0

  <p >Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention?</p> <p >On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells us why in-store retail media is "inevitable" and what brands miss when they overlook the influence happening at the shelf.</p> <p >We get into:<br /> • Why in-store screens are becoming a core part of retail media<br /> • How context and placement shape shopper behavior<br /> • What brands can realistically expect when it comes to measurement<br /> • Why attribution doesn't need to mirror di...

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