Interior Design Deconstructed

Interior Design Deconstructed is your insider’s guide to building a successful interior design business. Whether you're just starting out or dreaming of turning your passion into a thriving career, this podcast breaks down the business side of design—marketing, pricing, client management, industry trends, and everything in between. Hosted by experts who have been where you are, we share real-world strategies, candid conversations, and invaluable insights to help you navigate the challenges of running your own design firm. Start building a business that’s as beautiful as the spaces you create.

Interior Design Deconstructed is a business podcast hosted by Katie Malik, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Katie Malik hosts Interior Design Deconstructed, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  Business for Interior Designer Deconstructed- Episode 16-Can Technology Enhance a Design? Conversation about Media & Cinema Rooms with Dean Sutton from Wakefields London

  Jul 6, 202629 minS2

  In this episode, we sit down with Dean Sutton from Wakefields of London, experts in seamless AV and technology integration for luxury residential projects. With a wealth of experience in high-end installations, Dean offers invaluable insights into the technical requirements essential for modern smart homes and how to blend them flawlessly with elevated interior design. Drawing from his extensive work alongside top-tier design professionals, Dean deconstructs the critical relationship between interior designers and AV integrators. We delve into the importance of early collaboration, exploring what happens when technology conversations happen too late in a project, and how the right approach can actually enhance your design rather than compromise it. Listeners will gain insight into: •The ideal timeline for bringing an AV and technology specialist into a design project. •Common pitfalls of late collaboration, including issues with wall treatments and AV rack ventilation. •The single most important step a designer can take for superior results in media, cinema, or music rooms. •What a truly successful, seamless collaboration between designer and integrator looks like. •Practical ways that advanced technology can elevate and complement your aesthetic vision. Whether you're an aspiring interior designer or a seasoned professional, this episode is packed with valuable insights on navigating the technical side of luxury design and building stronger partnerships with specialists. Tune in to learn from Dean Sutton's expertise and discover how to deconstruct your own path to flawless tech integration. NEXT STEPS: 🎯 Join the my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design! Grab your freebies: 📌 Pricing Formula Template- ⁠ https://interiordesigndeconstructed.co.uk/free-gift/⁠ 🎨 Interior Project Management Masterclass- ⁠ https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx⁠ Connect With Me: 📧 Email: info@katiemalik.co.uk 🔆 Instagram: @interior_design_deconstructed (⁠ https://www.instagram.com/interior_design_deconstructed/⁠ ) + katie_malik_design_studio (⁠ https://www.instagram.com/katie_malik_design_studio/⁠ ) 🌎 Website at ⁠interiordesigndeconstructed.co.uk⁠ Connect with Dean from Wakefields: Website at ⁠ https://wakefields.tech/ LinkedIn https://www.linkedin.com/in/deansuttonuk/

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  Episode #15

  Business For Interior Designers Deconstructed- Episode 15- Less Projects, More Profit: Building a High-Value Design Studio with Dan Brutto of Onestà

  Mar 26, 202639 minS2

  In this episode, we sit down with Dan Brutto, the co-founder of the super-high-end kitchen design studio, Onestà. With over 15 years of experience building a business from the ground up, Dan offers a rare and transparent look into the realities of the luxury design market. He deconstructs the journey of founding his company in 2007, specialising in exquisite Italian craftsmanship. Drawing from his experience rebranding from Hub Kitchens to Onestà, Dan breaks down the specific business model that allows his firm to focus on a select number of top-tier residential projects annually. We delve into the strategy behind his showroom investment, his approach to high-value pricing, and his ambitious plans to more than double his company’s turnover. This is a masterclass in the business of luxury. You will gain insight into: The business case for strategic rebranding and niching down into the super-high-end market; Actionable strategies for implementing a low-volume, high-value project model; How to structure pricing for profitability and justify six-figure project costs; The ROI of a physical showroom and how to leverage it to attract your ideal client; Proven methods for building and managing an exclusive, overseas supply chain; Key financial metrics and growth strategies for scaling a luxury design firm; Whether you're an aspiring interior designer aiming for the luxury market or a seasoned professional looking to scale, this episode is packed with super candid advice and the operational strategies required to run a profitable, high-end design studio. Tune in to learn from Dan Brutto’s journey and discover how to deconstruct your own path to success in the world of luxury interior design. NEXT STEPS:🎯 Join my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design!Grab your freebies: 📌 Pricing Formula Template- ⁠ https://interiordesigndeconstructed.co.uk/free-gift/⁠ 🎨 Interior Project Management Masterclass- ⁠ https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx⁠ Connect With Me:📧 Email: info@katiemalik.co.uk 🔆 Instagram: @interior_design_deconstructed (⁠ https://www.instagram.com/interior_design_deconstructed/⁠ ) + @katie_malik_design_studio (⁠ https://www.instagram.com/katie_malik_design_studio/⁠ )🌎 Website at ⁠interiordesigndeconstructed.co.uk⁠ Connect with Dan:Website at ⁠ https://onesta.design/⁠ Instagram ⁠ https://www.instagram.com/onesta.design/

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  Episode #14

  Business for Interior Designers Deconstructed- Episode 14- Deconstructing the Boutique Firm with Isy Jackson of Chelt Interiors

  Feb 9, 202650 minS2

  In this episode, we sit down with Isy Jackson, the founder of the boutique interior design studio, Chelt Interiors. With a rich background in Art History and Interior Architecture, Isy offers a unique perspective on translating academic knowledge into marketable design concepts and building a successful business from the ground up. Drawing from her experiences working with celebrated designers like Mary Douglas Drysdale and Kelley Proxmire, Isy deconstructs the business strategies and client management systems that have enabled her to create an exclusive, tailored experience for her clients. We delve into what it truly means to be a "boutique" firm and how to communicate that value effectively. Listeners will gain insight into: •How to leverage an academic background to create a unique value proposition. •Actionable business strategies from top-tier design firms. •The art of structuring services and pricing for a boutique studio. •Proven methods for creating an exceptional client experience that drives referrals. •Balancing creative projects with the demands of running a growing business. •Strategies for scaling a design business while preserving a personal, high-quality service. Whether you're an aspiring interior designer or a seasoned professional, this episode is packed with valuable insights on building a brand, managing clients, and strategically growing your business. Tune in to learn from Isy Jackson's journey and discover how to deconstruct your own path to success in the world of interior design. NEXT STEPS: 🎯 Join the my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design! Grab your freebies: 📌 Pricing Formula Template- https://interiordesigndeconstructed.co.uk/free-gift/ 🎨 Interior Project Management Masterclass- https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx Connect With Me: 📧 Email: info@katiemalik.co.uk 🔆 Instagram: @interior_design_deconstructed ( https://www.instagram.com/interior_design_deconstructed/ ) + katie_malik_design_studio ( https://www.instagram.com/katie_malik_design_studio/ ) 🌎 Website at interiordesigndeconstructed.co.uk Connect with Isy: Website at https://www.chelt-interiors.com/ Instagram https://www.instagram.com/chelt_interiors/

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  Episode #1

  Business for Interior Designers Deconstructed- Episode 13- Bridging the Gap Between Architecture and Interior Design with Reinhard Weiss of 3S Architects

  Jan 6, 20261h 15mS2

  In this episode, I sit down with Reinhard Weiss, a principal architect at 3S Architects, who brings a wealth of international experience from working with some of the most respected architectural firms in both Munich and London. Reinhard offers a unique perspective on the relationship between architects and interior designers, and how these two disciplines can collaborate more effectively. Throughout this conversation, we explore the critical questions that every interior designer should understand: What is the ideal working relationship between an architect and a designer? When should designers be brought into a project? What are the common friction points, and how can they be proactively managed? You will gain valuable insights into: •How international experience shapes architectural perspective and the ethos of leading firms. •The ideal timing and approach for bringing interior designers into architectural projects. •Common collaboration challenges between architects and designers, and practical solutions. •Strategies for emerging interior designers to approach and build relationships with architectural studios. •Critical technical skills and software standards that strengthen designer-architect partnerships. •A behind-the-scenes look at 3S Architects' collaborative process with interior designers. Whether you're an interior designer looking to expand into architectural collaborations or an architect seeking to understand the designer's perspective, this episode is packed with actionable insights. Discover how to bridge the gap between these two disciplines and create seamless, successful projects together. NEXT STEPS: 🎯 Join the Business for Interior Design Deconstructed online course to kickstart a successful career in interior design! Grab your freebies: 📌 Pricing Formula Template- https://interiordesigndeconstructed.co.uk/free-gift/ 🎨 Interior Project Management Masterclass - https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx Connect With Me: 📧 Email: info@katiemalik.co.uk 📸 Instagram: @interior_design_deconstructed ( https://www.instagram.com/interior_design_deconstructed/ ) + @katie_malik_design_studio ( https://www.instagram.com/katie_malik_design_studio/ ) 🌎 Website: interiordesigndeconstructed.co.uk Connect with Reinhard & 3S Architects: 🌐 Website: https://3s-ad.com/ 📸 Instagram: https://www.instagram.com/3s_architects/?hl=en

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  Episode #12

  Business for Interior Designers Deconstructed- Episode 12-Decide, Take action, Achieve with Lee McQueen

  Nov 27, 202559 minS1

  Calling all interior designers! Episode 12 of Interior Design Deconstructed is here, and it's a must-listen for anyone looking to build a thriving design business. This week, we're joined by the incredible Lee, who shares his expert advice on everything from making those crucial early decisions to scaling your team. If you're ready to move from creative to CEO, this episode is for you! In this episode, we dive into: •The 'Decide' Phase: Are you an aspiring designer stuck on niching down, pricing, or officially launching? Lee shares his tips for gaining the clarity and courage to take action. •Building a Sales Pipeline: Intimidated by the idea of a sales pipeline? Lee breaks down his five-step methodology for building a client base from scratch. •From 'Creative' to 'CEO': Discover the mindset shifts and daily actions you need to become the CEO of your design business. •Hiring and Scaling: As your business grows, so will your team. Learn how to attract and hire the right talent to match your creative vision. •The 'Profit-Focused' Business: It's not just about revenue; it's about profit. Lee explains how to build a profitable business and when to say 'no' to projects. •Hiring an Interior Designer: Lee is currently buying a fixer-upper and is about to hire an interior designer. What is he looking for? Get the inside scoop! Ready to transform your design business? Listen to the full episode now! Connect with Lee McQueen Instagram LinkedIn Stop guessing and start growing. My Business for Interior Designers Deconstructed course is now available to all designers on a 'pay-what-you-can' basis. Get the business skills you need, at a price that works for you.

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