
Episode #96
Ep 96: It's Not Woo. It's Black.
When someone says "it's giving" or "no cap," people call it Gen Z slang. We know what that actually is. The same erasure is happening inside the spiritual and wellness industry — and this episode is going to spell out what's been going unsaid. In this episode, Nikki makes the case that what the New Age industry packaged and sold as spirituality, energy work, and manifestation has African and African diasporic origins that got scrubbed and sanitized for white consumption and profit — and that the word "woo" is not a neutral descriptor. Pointing to the history of Hoodoo, Voodoo, and African ancestral practices, Nikki highlights what was taken, what got lost in the pillaging, and what becomes possible when we simply tell the truth about where these practices came from. In this episode you'll learn: Why "woo" isn't a neutral descriptor The specific African and African diasporic practices that form the foundation of what gets sold as New Age spirituality What gets lost when spiritual practice is stripped of its communal roots and sold as individual enhancement The financial dimension of spiritual appropriation — who profits, who gets penalized, and why What right relationship with these practices actually looks like for everyone in the spiritual business space Go deeper right now: TAP HERE to listen to Episode 48: Decolonizing Prayer: Reclaiming God as a Liberation Praxis with Bossy Bruja TAP HERE to listen to Episode 49: Black Mysticism as Ancestral Technology:Decolonizing Tarot with Sanyu Estelle TAP HERE to listen to Episode 50: Rituals for the Revolution: Healing, Justice, and Spirituality with Jade T. Perry Where do we go from here? To learn more about what you heard on the podcast today, visit nikkiblak.com . TAP HERE to subscribe to the free weekly email series Resourcing a Revolution for more deep dives and tools to help you do more than survive, delivered right to your email inbox. Follow Nikki on IG: @nikkiblak Work With Nikki The 1:1 is the definitive private mentorship with structured support and personalized strategy for mothers, caregivers, and community keepers ready to make overtime impact on part-time hours with full-time income. TAP HERE to apply to work privately with Nikki. Take the quiz: TAP HERE to take the How White Is Your Feminist Business Model? Quiz. It's five minutes, free, and will show you where white dominance logic has taken root in your business. Special thanks to Def Sound for providing the theme for Interrupting Business As Usual. Next episode: Why Manifestation Is a Tool of White Supremacy and What to Do Instead

