
Episode #12
EP 12| Why 90% of Membership Programs Fail (And How to Build One That Doesn't) | Interstellar ft. Anuj Rathi
<p>Membership and loyalty programs are one of the most powerful growth levers in consumer businesses, yet 90-95% of them fail. Most companies treat them as a feature bolted on top of the product. The ones that survive treat them as a strategic operating system built into the core of the business.In this episode of Interstellar, Rahul Chowdhri speaks with Anuj Rathi, Founder, Profound Club. Over a career spanning Flipkart, Walmart, Swiggy and Cleartrip, Anuj has been at the centre of some of India's most defining consumer product moments, from early e-commerce to quick commerce, and from growth-at-all-costs to...






