
Inventing Construction
Episode 81 - Why Great AEC Firms Struggle to Win Work feat. Tiffany Quinn
There is no shortage of technically brilliant companies in architecture, engineering and construction. They deliver complex projects safely, on time and within budget. And yet some of them still struggle to win the right work. Why? Because technical expertise is not the same as market differentiation. We explore this question in today's episode with Tiffany Quinn, a marketing professional with decades of experience in sales and AEC marketing specifically. Her argument is simple, but uncomfortable for an industry that has historically allowed technical competence and relationships to do most of the selling: Your technical expertise is an input. It is not the output your client is buying. And once you accept that, marketing starts to look very different. What you'll learn from today's episode of Inventing Construction: - Why technical expertise is not enough to generate work - What are the biggest marketing mistakes in AEC? - How to win the right work without being the cheapest - Why marketing and recruitment are now connected - What can AEC firms do tomorrow to improve? You can also listen to Inventing Construction on these platforms: Spotify: https://open.spotify.com/show/2aAxc0iqOe2JJly3jCh9jV?si=8db208888a9a4e4c Apple podcast: https://podcasts.apple.com/us/podcast/inventing-construction/id1629403210 YouTube: https://youtu.be/bUTMBl4Nmhc We would love for you to continue the conversation with us on LinkedIn: Ross: https://www.linkedin.com/in/ross-griffin-kosmos/ Elia: https://www.linkedin.com/in/eliaarquitectatecnica/ Tiffany: https://www.linkedin.com/in/tiffany-quinn/ KOSMOS: https://www.linkedin.com/company/kosmos-dk Thanks for listening!

