Irish Marketing Podcast

The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield. We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios , Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

Irish Marketing Podcast is a business podcast hosted by Unknown Host, with 57 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Irish Marketing Podcast, a business show with 57 episodes published.

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  Irish Marketing Podcast

  56 - Thinkie: Refreshing Social Media With Jonathan McCrea

  Oct 1, 202617 min

  In todays ep, Daryl is joined by broadcaster and tech commentator Jonathan McCrae to discuss Thinky—his new algorithm-free social network built as an antidote to modern digital noise. Together, they explore: Building Thinky: Why Jonathan built an independent, algorithm-free platform with no AI content, video streams, or data tracking. The Decay of Social Media: How mainstream platforms shifted from fostering community to driving algorithmic outrage and self-promotion. Human-Centric Design: Why real-name verification and chronological feeds offer a path back to polite, meaningful online conversation. AI & Persistent Botnet Risks: The alarming technical hazards of autonomous AI "subtasking" and its potential impact on global financial infrastructure. Find out more about thinkie.ie here Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne ️ Recorded, edited and mixed at Tinpot Productions Studios , Dublin ▶️ Subscribe to our Youtube channel Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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  Irish Marketing Podcast

  55 - Boys & Girls Skoda Tapestry of Ireland Campaign

  Sep 24, 202616 min

  On todays ep, Daryl is joined by Jesse Newman (Art Director at agency Boys and Girls) and textile artist Eileen McNulty to discuss the story behind Škoda’s installation at Dublin Airport. Together, they discussed how Škoda's "We're All Woven into the Fabric of Ireland" campaign brought a 3m x 1m handsewn tapestry to Dublin Airport's pedestrian skybridge. what it was like managing Creative Collaboration, navigating the feedback loops and dynamics between an independent textile artist, a creative agency, and a global corporate brand. Why pairing a modern automotive brand with one of Ireland's oldest art forms created an impactful, tangible campaign that resonated with travelers. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne ️ Recorded, edited and mixed at Tinpot Productions Studios , Dublin ▶️ Subscribe to our Youtube channel Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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  Irish Marketing Podcast

  54 - Top of the Shops - Top 100 Brands 2026

  Sep 17, 202615 min

  Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout ) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026 . Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits, including: Why Coca-Cola holds the top spot for the 22nd consecutive year—and where the real movement is happening further down the rankings, how Gen Z wellness trends and an aging population seeking longer health expectancy are driving demand for functional, convenient, and healthier choices what the rise of weight-loss medications means for calorie intake, nutrient density, and evolving flavour preferences on supermarket shelves. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne ️ Recorded, edited and mixed at Tinpot Productions Studios , Dublin ▶️ Subscribe to our Youtube channel Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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  Irish Marketing Podcast

  53 - The IAB Creator Summit

  Sep 10, 202616 min

  On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns. Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne ️ Recorded, edited and mixed at Tinpot Productions Studios , Dublin ▶️ Subscribe to our Youtube channel Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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  Irish Marketing Podcast

  52 - Fierce Mild Launch Lively Lager

  Sep 3, 202616 min

  Daryl is joined in the studio by Fergal Carroll , co-founder and head brewer of Fierce Mild —Ireland’s first and only dedicated non-alcoholic brewery. Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market dominated by multinational giants. To mark our first anniversary, the team at Fierce Mild has kindly offered an incredible prize for one of our listeners: a three-month supply of Fierce Mild beer shipped directly to your door, plus an official merch bag (total value €250). To enter all you have to do is email pod@tinpot.ie mentioning Compeitition . The first email recevied will win the prize, provided the entrant is over 18. It's that simple Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne ️ Recorded, edited and mixed at Tinpot Productions Studios , Dublin ▶️ Subscribe to our Youtube channel Subscribe to The Irish Marketing Podcast Monthly Newsletter If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

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