
Episode #35
Episode 35: From Hotel Front Desk to AI Marketing: Luciana’s Journey to Smarter Growth
Host Ross Feldmantalks with Luciana Salanitri about her path from hospitality and revenue management to running a digital marketing practice that leverages AI. They cover practical AI uses—website chatbots, voice agents, adaptive SEO, measuring beyond vanity metrics, and the importance of clear goals, team involvement, and ethical policies. Luciana emphasizes AI as an augmentation tool (not a human replacement), the shift toward intent-driven search and personalization, and easy starting points for businesses. The episode offers actionable guidance for leaders ready to adopt AI responsibly and measure real business impact.






