IT Unplugged

Introducing "IT Unplugged" - your go-to podcast for all things IT, Cybersecurity, Business, and Technology! Join our experts as they break down complex topics into simple, easy-to-understand concepts. In each episode, we'll explore the ever-evolving digital landscape and provide practical insights to help your business navigate this exciting world. From cybersecurity best practices to the latest tech trends, we've got you covered. No IT jargon, no complicated explanations - just straightforward, actionable advice to help you make informed decisions for your company. Whether you're a tech enthusiast or a business owner looking to stay ahead of the curve, "IT Unplugged" is the podcast for you! Tune in to "IT Unplugged" and discover how to leverage technology to drive your business forward. Subscribe now and never miss an episode!

IT Unplugged is a technology podcast hosted by M2 Technology, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

M2 Technology hosts IT Unplugged, a technology show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #58

  Is Your Website Actually Working For You?

  Aug 5, 202625 minS2

  Most business owners know they need a website, but a lot don't know where to start or how to optimize their website. In this episode of IT Unplugged, Brandon sits down with CJ, co-founder of WiscWebs and M2 Technology's marketing partner, to break down what actually drives SEO results for small and mid-sized businesses, how AI is changing content creation, and what separates a website that generates leads from one that just sits there. CJ has spent his career at the intersection of sales and marketing, and he's built websites across every business model - lead generation, e-commerce, SaaS, and validation sites. He explains why most businesses are asking the wrong questions about their website, how Google really decides who ranks, and why using AI to write your marketing content without a human editor is a fast track to looking unprofessional. In this episode: • The four types of websites and why the difference matters for your business • What SEO actually is and what elements actually matter • How to create blog content that ranks versus content that just exists • Where AI helps in marketing and where it will get you in trouble • How to tell if your website is actually doing it's job • Why the question is "are you using AI effectively?" rather than, "are you using AI?" Whether your running a Wix site you built years back or getting serious about generating leads online, this episode will change how you think about your web presence. ️ IT Unplugged is brought to you by M2 Technology - IT that's approachable. Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts https://youtu.be/M1KVTleVfjs 920-362-6869 | m2.technology/get-in-touch

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  Episode #57

  How Smart Logistics Companies Use Technology to Win

  Jul 22, 202628 minS2

  Everybody has access to the same market data. The same tools. The same rate indexes. So what actually separates the companies winning in logistics right now? In this episode IT Unplugged, Brandon sits down with Alyssa, Director of Market Intelligence at M2 Logistics, to talk about what it really takes to turn data into decisions. Alyssa's background spans across finance, commodities trading, and logistics analytics. She brings a refreshingly honest take on where most organizations are leaving value on the table. Also getting into how M2 Logistics is using automation to respond faster and price smarter, why the talent conversation is more important than the technology conversation. While also touching on what happens when you finally close the gap between the people building your reports and the people who need to act on them. In this episode: • How automation removed bias from their pricing process • Getting an RFP process from hours down to 20 minutes • What to ask your logistics partner about technology • AI agents • Autonomous trucking If you've ever wondered whether your team is getting real value out of the tools you've invested in, this one is for you. ️ IT Unplugged is brought to you by M2 Technology - IT that's approachable. Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts YouTube Link Below! https://youtu.be/jBEoU1GYjI4 920-362-6869 | m2.technology/get-in-touch

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  Episode #56

  Digital Clutter: What It Is and How to Get Rid of It

  Jul 8, 202630 minS2

  Most businesses still have boxes of paper documents in unlocked rooms, manual processes eating up hours each week, and employees doing repetitive tasks that technology could handle in seconds. In this episode, Brandon sits down with Scott from James Imaging to break down what digital transformation actually looks like on the ground - not the buzzword version, but the real one. They cover how businesses can identify where their workflows are breaking down, why the push for "going paperless" often stalls before it starts, and how workflow automation applies to businesses of every size - including yours. Scott brings 34 years of experience helping companies move from paper-heavy, manual processes to smarter, more efficient systems. He shares real examples from the field, including a compliance issue hiding in an unlocked room and a 64-year-old skeptic who became a true believer after just two months. In this episode: • What "going paperless" actually looks like in practice • What workflow automation actually means for a small or mid-sized business • ow to identify process bottlenecks before they become bigger problems • Why document management isn't just for large companies • How to handle employee resistance to change • The "land and expand" approach to getting wins without overwhelming your team Whether you're running a 5-person office or a 500-person operation, this one will make you look at your daily processes differently. 🎙️ IT Unplugged is brought to you by M2 Technology - IT that's approachable. Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts https://youtu.be/aEMfEo-YZvk 📞 920-362-6869 | m2.technology/get-in-touch

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  Episode #54

  Wisconsin Startups: Outrunning the Competition

  Jun 10, 202638 minS2

  David Zey has spent his career at the intersection of IT leadership, application development, and startup consulting. Today he's an Engineer in Residence at TitletownTech — the Green Bay Packers and Microsoft-backed innovation hub — where he's been running manufacturers and growing businesses through the Microsoft AI Co-innovation Lab in Milwaukee. In this episode, Brandon and David get into the real-world AI use cases that are actually moving the needle for manufacturers — not "I made an email" ChatGPT stuff, but quoting automation, compliance acceleration, and capturing institutional knowledge before it walks out the door. They also dig into when you should hire inside versus bring in outside help, what Wisconsin's data center buildout means for the region's future, and why the rate of change is becoming a competitive advantage on its own. This one goes deeper than most — from startup risk profiles to whether AI is making creative thought more disposable. Worth the full listen. Topics covered: • How David's consulting background across enterprise, SMB, and startups shaped Zeytech • Why startups are "any other business compressed" — and what that means for technology decisions • TitletownTech, the Microsoft AI Co-innovation Lab in Milwaukee, and what the 4-day prototype sprint actually looks like • Real AI use cases in manufacturing: quoting automation, compliance routing, and knowledge capture • The workforce knowledge problem — and how AI can act as an institutional memory system • Build internal AI capability vs. bring in outside help: what David actually recommends • Over 250 AI use cases reviewed in a year — what patterns keep showing up • Fractional expertise, long-term partnerships, and why Zeytech's model is harder to market but more fulfilling • Wisconsin as an emerging tech hub — data centers, corporate ecosystems, and what's coming • The philosophical side: is AI making creative thought disposable? Connect with David Zey: Zeytech — https://www.zeytech.com TitletownTech — https://titletowntech.com Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts Questions about IT or cybersecurity for your business? https://www.m2.technology/get-in-touch or call 920-362-6869

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  Episode #53

  Unlimited Support Contracts With a Catch (And It's Expensive)

  Apr 22, 202625 minS2

  <p>If you've ever gotten off the phone with your IT provider and thought "that was useless," this episode is going to feel very familiar.</p><p>In Episode 53, Brandon and Mike from M2 Technology break down the most common reasons businesses end up unhappy with their managed IT providers - and why the same issues keep coming up over and over.</p><p>They cover what changes when VC money enters the MSP space, how support ticket triage systems create friction that discourages people from even calling, the scope-of-work games that lead to surprise invoices, and why hardware markups...

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