It's All Happening : Women In CPG

It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the It's All Happening Website and on Instagram

It's All Happening : Women In CPG is a business podcast hosted by Danielle Calabrese, with 50 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Danielle Calabrese hosts It's All Happening : Women In CPG, a business show with 50 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #51

  S5 Ep51: Season 5 Premiere: New Guests, Big News & Everything That Should Be On Your Radar

  Aug 15, 202611 minS5

  In this ep I am giving you a full breakdown of whats to come in season 5. In addition, we have some fun things coming up that should be on your radar, linked below. Newtopia Now in Denver Aug 18th-20th: August 18th - Women in CPG Brunch August 18th - Vibes CPG - Happy Hour Hosted by It's All Happening, Hummingbirds, Express Checkout and Little Nosh Shop September 1st CPG Power Hour Free Workshop Doors for Launch Lab September Cohort open September 1st, program kicks off September 14th Questions? Book a 15 min call with Danielle It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab

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  Episode #50

  S4 Ep50: Season 4 Recap & Signing Off To R&R For The Summer

  Jun 28, 202630 minS4

  It's the Season 4 finale and we're going out with a bang! In this solo episode, Danielle takes you on a whirlwind victory lap through every single conversation of the season, from cottage cheese dips and heritage grain cake mixes to dirty martinis, designer sponges, and shelf-stable kids' meals you make with just hot water. Sixteen brilliant women in CPG, sixteen brands solving real problems, and a season's worth of strategy, mindset shifts, and "okay, write that down" moments packed into one bingeable recap. Whether you caught every episode or you've got some catching up to do, consider this your ultimate Season 4 cheat sheet. And then... the news! Danielle's signing off for the summer to travel, slow down, and soak up time with her kids, but don't worry, this is a "see you soon," not a goodbye. She'll be back in late August with Season 5 (the lineup is going to be unreal) plus a brand-new cohort of Launch Lab. So hit follow, finish those episodes you missed, and tell a founder friend. Until then, keep building, keep going, and remember: it's all happening. It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab

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  Episode #49

  S4 Ep49: CRUNO : The Farmers Market Granola Brand That Got A Major Glow Up

  Jun 21, 202631 minS4

  After spending more than a decade in tech helping companies grow and maximize ROI, Yuliya Wilson felt called to build something of her own. Something that aligned with her passion for nutrition, wellness, and creating products that genuinely help people feel their best. What started as homemade granola shared with friends and family evolved into Cruno, a premium granola brand known for its bold flavors and thoughtfully sourced, anti-inflammatory ingredients. Yuliya launched Cruno at local farmers markets in Northern California, where she built a loyal customer base one conversation, one sample, and one bag at a time. Those early market days became the foundation for the brand, providing direct feedback from customers and helping shape everything from product development to packaging and positioning. Today, Cruno has grown beyond the farmers market, evolving into a CPG brand while staying true to its original mission. Yuliya now splits her time between developing new recipes, growing the business, and navigating the challenges and rewards of entrepreneurship. Her journey is a testament to the idea that careers don’t have to follow a straight line and that sometimes the biggest opportunities come from betting on yourself. Follow Cruno on Instagram. It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab

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  Episode #48

  S4 Ep48: Nomie: The Challenge Of Building A Kids Meal Solution

  Jun 13, 202638 minS4

  Roopa Annadatha is the founder of Nomie , a line of organic pantry meals for kids: shelf-stable, complete, and ready in ten minutes with just hot water. The meals don't require a fridge, microwave, or cooking. Before Nomie, Roopa spent 15 years managing operations and supply chain at Apple, Microsoft, and Peloton, bringing new products to market at scale. After her son became a toddler and started eating real meals, she felt the tension so many parents know: the pressure between wanting to feed him well and not having the time. She'd reach for frozen meals, pouches, and snacks that didn't give him the nutrition he needed. Then came the breaking point: an 8-hour flight where he survived on just Goldfish and pretzels. In that moment, she wanted an actual meal she could grab as fast as a snack. That's what sparked Nomie. She spent the next year working with families and pediatric nutritionists to create a complete meal packed with protein, fiber, and veggies that requires zero cooking. What surprised her was where she ended up using it, not just on planes, but at home. The 5:30 scramble. The gap between school and dinner. It became her family's everyday trusted option. Nomie launches in summer 2026, beginning with DTC and retail to follow. Follow Nomie on Instagram It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab

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  Episode #47

  S4 Ep47: How Purple Drop Is Bringing Peru’s Beloved Chicha Morada to American Consumers

  Jun 6, 202638 minS4

  Maria Velasquez is the founder of The Purple Drop, a vibrant beverage brand modernizing Peru’s beloved chicha morada for a new generation. Before entering the beverage industry, Maria spent more than a decade leading marketing and demand generation for enterprise technology and cybersecurity companies, building high-growth programs, global campaigns, and brand strategies across the B2B tech space. After years in tech, Maria traded software for sips and co-founded The Purple Drop with her husband Roger, inspired by his family’s homemade chicha morada recipe and a transformative trip to Peru. Built from purple corn, real fruit, and warming spices, The Purple Drop brings an ancient Peruvian tradition into a clean, ready-to-drink format designed for modern consumers. As a Moroccan-born founder raising a multicultural family with Peruvian traditions at the center of the table, Maria is passionate about using food and beverage to connect people to culture, storytelling, and shared experiences. Today, she’s building a bold, culture-forward beverage brand that celebrates Peru’s rich culinary heritage while supporting the communities and farmers behind its iconic ingredients. Follow The Purple Drop on Instagram. It's All Happening Website It's All Happening Instagram Follow Danielle on Linkedin Launch Lab

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