
Episode #50
Owning the Narrative: Whitney Bell (CMO, Toronto Tempo)
<p>In Episode 50 of It’s Not a Straight Line, I sit down with a longtime friend: Whitney Bell, Chief Marketing Officer of the Toronto Tempo — Canada’s first WNBA franchise, tipping off in May 2026.</p><p>We talk about motherhood, building Canada’s first WNBA team, and why women’s sports is a movement — not just a moment.</p><p>Whitney takes us behind the scenes of launching a brand-new franchise, including the moment the Tempo name leaked early and the team had to pivot fast to truly “own the narrative.” We explore what it’s like to market a startup sports b...






