It's Your Time

Welcome to It's Your Time, the podcast designed for busy professional women in sales who want to excel in their careers—without the stress and overwhelm. If you're ready to do more of what you love while thriving in your career, you're in the right place. Join veteran sales professional, Certified Life Coach, and career mentor Michelle A. Bourque as she shares real-life experiences and powerful cognitive tools to help you feel more empowered and live the life you truly want. Each episode is packed with practical insights to help you create the changes you need and achieve the results you desire. It's your time—let's make it happen!

It's Your Time is a business podcast hosted by Michelle A Bourque, with 410 episodes on record and a Required Pod Score of 80.

Michelle A Bourque hosts It's Your Time, a business show with 410 episodes published.

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  Episode #402

  More Than a Recipe — Family Legacy and Entrepreneurship with Katie Potter | Ep 402

  Sep 24, 202627 min

  Episode 402: More Than a Recipe — Family Legacy and Entrepreneurship with Katie Potter You don't have to hate what you have to know there's something more. That might be the most important thing Katie Potter's story teaches us — and it's a lesson that lands differently when you realize she left a 16-year career that she genuinely loved. About This Episode Katie Potter, owner of Newport Chowder Company, didn't build her business from a breaking point. She built it on weekends, with a family recipe, and a mother's legacy as her fuel. From spice packets sold right before Covid to a national co-packing partnership with Blount Fine Foods — Katie's story is a masterclass in trusting your gut, reinvesting in what matters, and building something that honors where you came from. In This Episode ✨ Why leaving something good takes a very specific kind of courage — and what finally made Katie jump ✨ How she built Newport Chowder Company for three years while still working full-time, producing 90 gallons of chowder on the weekends ✨ The mindset shift from corporate sales that changed how she scales: focus on one thing and hire experts at what you're not ✨ How she found her Director of Operations at Aldi's — and why he's on track to become a part-owner ✨ The financial discipline that made the business sustainable: never take the family's money, reinvest every dollar ✨ The ripple effect — how Muriel's legacy (and the risks she took in the 1960s) lives on in Newport Chowder Company today Connect with Katie: newportchowdercompany@gmail.com newportchowdercompany.com @NewportChowderCompany The Big Takeaway Katie didn't need a burning platform to make her move. She needed proof of concept, a team she trusted, and the courage to see what was possible. That's the kind of self-trust that doesn't come from certainty — it comes from knowing you've done the work. This one is all about E — Empowered Self-Trust. The kind that lets you bet on yourself before you have all the answers. Take a listen today. Timestamps 00:00 — Welcome + Introduction to Katie Potter and Newport Chowder Company 03:30 — Muriel's story: French nursery school, Muriel's restaurant, and three Chowder Hall of Fame wins 12:00 — How Newport Chowder Company was born: spice packets, pivoting through Covid, and 90 gallons a weekend 18:30 — What 14+ years in corporate sales taught Katie about building and leading 25:00 — July 1, 2022: the moment she made the leap and what finally made it click 31:00 — Building the team — finding Jose Coto at Aldi's and why relationship-first leadership is the secret 38:00 — Partnering with Blount Fine Foods and carrying Muriel's dream of going national 43:30 — What success looks like in this season + Katie's three rapid-fire answers

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  Episode #401

  Leadership, Personal Branding & Reimagining What's Possible with Kelly Hiller | Episode 401

  Sep 17, 202632 min

  What do Taylor Swift, binary code friendship bracelets, and 10,000 people walking into a mall in Indianapolis have in common? A CMO who said "yes, and" to a wild idea from her team — and watched it become one of the most talked-about brand activations of the year. This week I'm joined by Kelly Hiller, Chief Marketing Officer at Purdue University, and we get into everything. Kelly has spent 22 years at Purdue — not because she played it safe, but because she kept reimagining what the next chapter could look like. Including the day her predecessor resigned and she fired off an email that said: "You don't need to initiate a search. The solution is right here." She got the job. We talk about all of it — the career moves that felt risky, the moment she realized hard work alone has a ceiling, and what happens when you have to lead people you used to grab lunch with as peers. CONNECT with Kelly What You'll Take Away ✨ The real reason the hardest workers don't always get ahead — and the one thing that actually changes it ✨ Behind the scenes of the Taylor Swift STEM activation that welcomed 10,000+ people (for free) ✨ How to build a personal brand rooted in core values that actually hold up as your career evolves ✨ The exact way Kelly navigates the awkward shift of leading former peers — and why she says just address it head on ✨ A "make them jealous" AI adoption strategy that's actually getting her team on board ✨ What 22 years at one organization taught her about ambition, momentum, and paying it forward The One Thing I Want You to Take Away Reimagining what's possible isn't just a work strategy. It's a life practice. Whether it's your team, your personal brand, your career path, or how you show up as a leader — the women who keep moving forward are the ones who stay curious and keep asking: what if we tried something different here? This one is all about S — Success Strategy and E — Empowered Self-Trust in the RISE Method. Get the weekly RISE Report: www.michellebourquecoaching.com/risereport Timestamps 00:00 — Intro: What this conversation is really about 03:15 — Kelly's 22-year journey and the email that got her the CMO role 10:45 — The Taylor Swift STEM activation: binary code, elf cosmetics, and 10,000 people 20:00 — Personal branding: why your core values are the only foundation that lasts 27:30 — How to lead former peers (and actually address the awkward) 34:00 — AI on your team: the "make them jealous" strategy 42:00 — Why advocating for yourself is the career skill nobody teaches you

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  Episode #400

  Redefining Success for High-Achieving Women — 400 Episodes Later

  Sep 10, 202625 min

  You've built the career. You're doing all the right things. On paper, life looks pretty good. And yet — something on the inside still doesn't quite match what everything looks like on the outside. This milestone episode starts right there, and goes somewhere I could never have predicted when I recorded episode one from Marc's closet. What You'll Learn in This Episode ✨ Why changing your circumstances isn't the same as changing yourself — and the realization that shifted everything for me ✨ The difference between running from something and choosing to move toward it (this one is everything) ✨ What "Think. Feel. Do." really means — and the piece nobody talks about: can you actually receive it? ✨ How the compound effect creates a completely different life through small, consistent internal shifts ✨ The real reason high-achieving women stay stuck in performance mode even when everything looks fine ✨ What Performance Rewritten is, who it's for, and why episode 400 is the most excited I've ever been - www.michellebourquecoaching.com/performance The Takeaway Four hundred episodes later, the biggest thing I know is this: we take our brains with us. No new job, no new city, no new milestone will change how you feel on the inside if the inside work hasn't happened first. And when it does? The external world starts to catch up in ways you couldn't have imagined. RISE Method Connection This one is rooted in E — Empowered Self-Trust. It's about learning to lead from the inside out, and deciding that your worth isn't determined by what you accomplish next. Timestamps 00:00 — Celebrating 400 episodes and what this milestone really means 03:00 — Where it all started: Marc's closet, the wine, and the original podcast 08:30 — What was really underneath the wine — and why I recognized her 14:00 — Why I thought leaving Medtronic was the answer (and what I found instead) 20:00 — The compound effect, the spirals of growth, and learning the same lesson again 27:00 — Think. Feel. Do. — and the capacity to actually receive more 34:00 — From beach visualization to living in Florida: how it actually happened 40:00 — Officially introducing Performance Rewritten - www.michellebourquecoaching.com/performance

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  Episode #399

  High Performing vs. Over Functioning | Episode 399

  Sep 3, 202614 min

  You're hitting your numbers. Your customers love you. Your manager can't stop singing your praises. But inside? You're tired. Maybe even a little resentful. And somewhere underneath all of it, you're starting to wonder why a career you've worked so hard to build requires so much of you. That's the conversation we're having today. In This Episode ✨ Why high performance and over functioning look identical from the outside — and the one thing that separates them ✨ How your brain gets wired to need being needed (this is neuroscience, not a character flaw) ✨ The invisible rule most high-achieving women are living by without knowing it exists ✨ What "borrowed fuel" is and why it eventually gets expensive, no matter how successful you are ✨ The exact questions to ask yourself this week to start separating compulsion from conscious choice ✨ How to stay exceptional — and ambitious — without needing to be indispensable to prove your worth The Big Takeaway Over functioning can make you wildly successful, at least for a while. You get rewarded for it. You win the awards, you make the money, and people tell you how amazing you are. But when being indispensable starts to cost you access to your own life, it's time to look underneath the performance — not at it. The rewrite isn't doing less. It's doing from choice. RISE Method Connection This one lives at the heart of R — Resilient Mindset. The invisible rule "if I can handle it, I should" is a belief we absorbed so early it feels like a fact. Untangling it is some of the most important mindset work there is. Ready to go deeper? Get on the weekly RISE Report email list at www.michellebourquecoaching.com/risereport Timestamps 00:00 – High performing or over functioning? Introducing the question 03:30 – What over functioning looks like in a high-reward industry (and why it gets celebrated) 07:00 – When indispensable starts to cost you 10:15 – The real difference: same behavior, completely different driver 14:00 – The invisible rule: "If I can handle it, I should" 18:30 – The neuroscience of being needed and how it becomes a survival strategy 22:00 – Rewriting the rule — from compulsion to conscious choice

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  Episode #398

  The Invisible Rule That's Costing You More Than You Know | Ep 398

  Aug 27, 202614 min

  You hit the number. You got promoted. You built something people look at and call impressive. And somewhere along the way, a quiet voice started asking — why doesn't this feel like enough? Today's episode is about the invisible rule that might be behind all of it: My worth comes from my achievement. And here's why this one matters — it's not just another mindset pattern. It's the root rule underneath all the others. What You'll Learn in This Episode ✨ Why "my worth comes from my achievement" is the rule underneath all the other invisible rules — and how several patterns trace directly back to this one belief ✨ How this belief gets wired in through thousands of tiny moments — not one dramatic event — and why that makes it so hard to spot ✨ What "borrowed fuel" is, how to recognize when you're running on it, and what it's actually costing you ✨ The neuroscience of why the win never quite lands — and what your brain is actually doing in the chase ✨ A CBT reframe to separate your results from your identity (this one is a game-changer) ✨ The one question to sit with this week that reveals what you actually want — apart from anything you feel like you need to prove The Big Takeaway This episode is not about dialing back ambition. There is nothing anti-ambition about Performance Rewritten. It's about relocating where your worth comes from — so you can achieve from a place of strength instead of for external proof. When you make that shift, the whole thing feels different. This one is all about E — Empowered Self-Trust in the RISE Method. Get on the list for the weekly RISE Report at www.michellebourquecoaching.com/risereport Timestamps (approximate) 00:00 – Intro: Why this might be the rule underneath the rules 02:30 – How the belief gets wired through thousands of small moments 07:00 – Why it stays invisible — because it works 10:00 – Borrowed fuel: what's actually powering your performance 14:00 – The neuroscience + the CBT reframe 18:30 – What happens when achievement disappears 23:00 – Achieve from worth, not for worth + mindful recognition practice

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