
Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan
290 James Marsden — Head of Post-Trade, Asia Pacific, Broadridge Financial Solutions
"Leadership is a continual journey of getting better and knowing the right techniques to enable people around you to be successful." "The trick is to listen to the clients because they have problems, and they are going to tell you what keeps them up at night." "Giving people knowledge is something that enables them to grow in their career." "Never waste a mistake or an opportunity to learn something from what happened." "Leadership is about showing the way, knowing the way and giving people space." James Marsden is Head of Post-Trade, Asia Pacific, at Broadridge Financial Solutions, based in Tokyo. Broadridge provides technology platforms and infrastructure supporting major banks, broker-dealers, asset managers and other financial institutions across front-office, middle-office, post-trade and investor communications activities. Marsden joined the company in London in 1996, initially working as an engineer, programmer and systems designer. He came to Japan in 2000 to help deploy Broadridge technology for JPMorgan's investment banking business. Following the collapse of the dot-com bubble, the Tokyo office contracted dramatically, and at the age of 29 he was asked to run the Japan business. His combination of technical knowledge, project management experience, commercial awareness and Japanese-language ability made him unusually well equipped for the role. He subsequently held broader business development and regional leadership responsibilities and now oversees post-trade teams across Japan, Hong Kong, Singapore and Australia. His career illustrates adaptability in Japan, long-term client relationship building, technical-to-commercial progression and the development of a coaching-oriented leadership style. James Marsden's leadership career developed through necessity rather than formal succession planning. He began as an engineer and programmer at Broadridge in London, moved to Tokyo to support a major client implementation and, after the dot-com downturn reduced the local operation from roughly 20 or 30 people to four, was asked to lead the Japan business at just 29. He knew the platform, could speak with Japanese clients, understood delivery and had enough commercial judgement to distinguish between contracted service, maintenance and chargeable work. What he did not have was formal leadership training. That early experience shaped a practical philosophy: leadership is never finished. It is a continual process of learning how to equip people with knowledge, give them room to operate and create a circle of safety in which they can learn and make mistakes without being abandoned. Marsden's technical expertise initially gave him credibility with employees and clients. As his scope expanded, direct technical knowledge became less available, so his role shifted towards coaching—sharing how he would approach a problem without micromanaging the person responsible for solving it. Client listening was central to rebuilding the Japanese business from four people to around 60. Marsden argues that customers usually articulate their problems, not the solution. The leader's task is to understand what keeps them awake, combine technical and creative thinking, and bring together the internal support required to deliver an answer. This also demands 'leading up': selling the opportunity internally and ensuring senior management stands behind the local team. His approach to hiring reflects the same developmental mindset. Broadridge sought intelligent, analytical people who wanted to learn, including graduates whose potential might not be visible in a conventional Japanese interview. Analytical testing helped identify problem-solving capability beyond polished self-presentation. The company could then offer something distinctive: the opportunity to become a global subject-matter expert in specialised areas of securities processing rather than rotate anonymously through a large organisation. Marsden sees culture as something employees experience through behaviour. Leaders must give people space, lead by example and keep the client at the centre. In Japan, smaller meetings, dinners and informal conversations often create more candid communication than large English-language town halls. Foreign leaders should not force employees to speak English when doing so suppresses ideas. They should allow people to communicate in the language and format that produces the best contribution, listen carefully and make room before offering their own opinion. Broadridge's global purpose—to help clients operate, innovate and grow—and its CREATE values provide a North Star, but Marsden stresses that leaders must translate corporate language into daily meaning. Employees need to understand why a client request matters, how a project supports growth and what financial results mean for their own learning and opportunities. Values become credible when leaders choose the right client solution rather than the most lucrative one and when sales, delivery, support and infrastructure collaborate before promises are made. Trust, in Marsden's experience, comes from doing what was promised when it was promised. It is strengthened by offering employees unique developmental experiences, keeping commercial commitments and responding constructively when mistakes occur. Genuine errors are inevitable; the true test of character is whether the team faces the problem, resolves it and learns from it. Criticism, particularly in Japan, can drive people back into risk avoidance. Coaching should instead help them accept that an 80 per cent solution delivered in time may create more client value than perfection delivered too late. For expatriate leaders, Marsden strongly recommends learning Japanese. Language opens doors, signals respect and builds trust that translation technology cannot replicate. Yet language alone is insufficient: leaders must become bicultural, understand nemawashi and consensus, honour commitments and appreciate Japanese decision logic. A trusted senior adviser with industry knowledge can also help interpret context more accurately than a junior translator. Marsden's final definition is direct: leadership means showing and knowing the way, giving people space, coaching with specific value, making difficult decisions and explaining why they serve the longer-term good. Q&A Summary What makes leadership in Japan unique? Leadership in Japan depends heavily on trust, context and the quality of relationships surrounding a decision. Marsden emphasises that large formal meetings often discourage participation, especially when people are required to speak English or risk being the first person to challenge an idea. Smaller groups, one-to-one conversations and informal dinners can produce far more candid dialogue. Nemawashi and consensus-building also matter: once a Japanese organisation has reached a decision, financial incentives may not reverse it because the underlying values and internal alignment differ from a Western transactional model. Effective leaders therefore listen before speaking, allow employees to communicate in their preferred language and understand how decisions were formed. Why do global executives struggle? Global executives struggle when they assume that a familiar management technique will produce the same response in Japan. Forcing English in meetings can turn a discussion into a one-way presentation. Relying on a bilingual junior employee or interpreter can also distort important meaning because translation inevitably involves interpretation, and the person may lack the business experience to recognise what matters. Headquarters may also try to solve a Japanese client problem with discounts or contractual arguments when the real issue is trust, quality or a firmly completed internal decision. Marsden recommends developing cultural knowledge, using experienced advisers and appreciating the client's perspective before prescribing a solution. Is Japan truly risk-averse? Marsden views Japanese risk avoidance as closely linked to perfectionism, accountability and concern about making visible mistakes. Employees may invest enormous effort in moving a solution from 80 or 90 per cent to near-perfection, even when the final increment delays value and consumes disproportionate resources. Leaders must explain that controlled experimentation and incomplete automation can still serve the customer well. When genuine mistakes happen, criticism is counterproductive because it teaches people never to step outside their safe role again. The better response is to face the problem, protect the client, identify what can be learned and rebuild the employee's confidence. What leadership style actually works? Marsden favours a coaching-oriented style that combines technical credibility, listening, knowledge-sharing and latitude. Early in his career, he could teach from direct product expertise. As his remit expanded, he shifted towards offering guidance—explaining how he might approach an issue—without micromanaging. He believes leaders should create a circle of safety, have people's backs and give them challenging opportunities through which they can grow. Leading by example is essential: values become real when the leader chooses the client's best solution over a larger sale, follows through on commitments and makes difficult decisions while explaining the long-term rationale. How can technology help? Technology is both Broadridge's business and a source of employee engagement. Marsden encourages small-scale innovation: side tools, automation and new methods that remove repetitive manual work while helping engineers learn a new language, product domain or business process. Many small innovations can combine to increase organisational velocity. He also finds visualisation particularly powerful. When teams build a diagram together on a whiteboard, people who may struggle to express an idea in English can add boxes, flows and connections. The shared picture creates involvement, improves understanding and often becomes a more effective client communication tool than dense text. Does language proficiency matter? Marsden strongly recommends learning Japanese. He believes it creates trust that cannot be achieved in the same way through translators or generative AI because it demonstrates genuine investment in the country and its people. Japanese also opens commercial doors and allows more nuanced relationships with clients who may not feel comfortable discussing complex services in English. Nevertheless, speaking Japanese is not enough. A foreign leader also needs bicultural awareness: the ability to understand etiquette, commitments, consensus, client expectations and the meaning behind what is said. Experienced bilingual advisers with deep industry knowledge can provide an invaluable bridge. What's the ultimate leadership lesson? Marsden's ultimate lesson is that leadership means showing the way, knowing the way and giving people space. It is not shouting, bullying or demanding a result without useful guidance. A strong leader coaches with specificity, shares knowledge, makes difficult decisions and helps people understand why those decisions serve the organisation over time. The leader also listens to clients and employees, protects room for learning and treats mistakes as opportunities that should never be wasted. Leadership remains a journey because the techniques required to enable others must continually evolve as the organisation, technology and people change. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō ( ザ営業 ), Purezen no Tatsujin ( プレゼンの達人 ), Torēningu de Okane o Muda ni Suru no wa Yamemashō ( トレーニングでお金を無駄にするのはやめましょう ), and Gendaiban "Hito o Ugokasu" Rīdā ( 現代版「人を動かす」リーダー ). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan's Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.

