Jochum Strength Podcast
Why Powerlifters Need More Than Squat Bench Deadlift Ft: Stuart Locke
Insider Program: https://www.jochumstrength.com Jochum Strength Gear: https://www.bonfire.com/store/jochum-strength/ 1:1 Consults: https://calendly.com/jochumstrength/consult Instagram: https://www.instagram.com/austinjochum/ Rival Nutrition: Use code JST20 for 20% off at https://rstr.co/rivalnutrition/jst Stuart Locke from Kodiak Barbell joins the podcast to talk powerlifting, coaching, online business, movement variety, and what it actually takes to build a product people stay with. We start with Stuart’s path from college football and rugby into personal training, coaching coaches, building the Barbell Course with Prescript, and eventually turning online coaching into a real business. From there, we get into programming for powerlifters versus athletes, why big powerlifters need movement variety, how to use frontal and transverse work without turning the program into circus training, and why dynamic effort days need actual caps instead of slowly becoming another max effort day. Stuart also breaks down conditioning for powerlifting, stopwatch workouts, redefining wins for long-term athletes, the psychology of high-level lifters, how to build client retention, why young coaches need more reps before rushing to be thought leaders, and how to develop original ideas without abandoning the basic principles that actually work. 00:00 Welcome to the podcast 02:00 Building a coaching business through social media 05:00 From football and rugby to personal training 10:00 Coaching athletes versus powerlifters 16:00 Movement variety for big powerlifters 22:30 Dynamic effort days and time restrictions 26:45 Conditioning for powerlifting 30:30 Redefining wins for long-term progress 36:00 The mental side of elite powerlifting 45:30 Business, retention, and building real value Extras: Do not compete on being cheaper. Get better, solve problems faster, and build a product worth staying for.
