Jules Perowne's Unpacked

Unpacked is an insider’s look at the forces shaping travel, hospitality, and global culture cutting through the noise with sharp analysis, bold opinions, and exclusive industry insights. Created by Jules Perowne and the experts at Perowne International, this is your unfiltered guide to what’s hot, what’s not, and what’s next in luxury travel.

Jules Perowne's Unpacked is a society podcast hosted by Jules Perowne, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jules Perowne hosts Jules Perowne's Unpacked, a society show with 15 episodes published.

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  Jules Perowne's Unpacked

  Jules Perowne's Unpacked - Season 2 Ep 6 – Unpacked’s Best Bits 2025

  Dec 22, 202554 minS0

  <p><br/></p><p>It’s a wrap for this season as Unpacked breaks up for Christmas. Light the fire, pour a glass and join Jules Perowne as she reprises some of the wit and wisdom of our remarkable guests during 2025. </p><p>From recreating London’s legendary Simpson’s on the Strand, to rewilding 200,000 acres in Scotland, to celebrating the World’s greatest city (spoilers: it’s London), to LATAM’s soaring growth and AI’s scary/brilliant/game changing effect on the luxury travel sector. </p><p>All this and a good old fashioned rant or two. </p><p>Huge thanks to...

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  Episode #5

  Season 2, Ep.5: The AI Travel Transformation

  Jul 29, 202535 minS2

  <p>The travel industry stands at a fascinating crossroads where artificial intelligence meets wanderlust. With ChatGPT now serving 2.5 billion daily prompts and rapidly approaching Google's search volume, travellers are increasingly turning to AI for everything from Scottish road trip itineraries to hotel recommendations. But as algorithms become our new travel advisors and Google transforms into an AI-powered answer engine, a critical question emerges: what happens to the irreplaceable human touch that makes travel truly magical?</p><p>In this episode of Unpacked, Jules sits down with Anant Sharma, Founder & CEO of Matter of Form and Chris Hughes, CEO of Navigator...

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  Jules Perowne's Unpacked

  Season 2, Ep.4: Mexico and the rise of Latam - a growing powerhouse?

  Jul 3, 202539 minS0

  <p>Mexico, and Latin & South America more widely, is now a serious player in the global travel landscape. </p><p>A land of style, design and art; jungles and snow-capped volcanos; sumptuous cuisine, and with beaches to end all beaches. And with ultra-high net wealth soaring, and 78 million inbound travellers a year, investment in luxury hospitality is surging.<br/> <br/>Elsewhere the figures from outbound travellers are equally staggering, with Mexican travellers spending $11 Billion on trips in 2024. </p><p>Shooting the breeze with Jules, Unpacked welcomes Mary Holland, the South African-born New York correspondent for Monocle magazine and contributor to the...

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  Jules Perowne's Unpacked

  Season 2, Ep. 3: London – The Greatest City on Earth?

  Apr 11, 202537 minS0

  <p>Five years on from the world-shaping events of the pandemic, London isn't just surviving; it's thriving.</p><p>Jules sits down with <b>Paula Fitzherbert,</b> Global Head of Communications at Maybourne, whose hotels in the capital include Claridge’s, The Connaught and The Berkeley. </p><p>And <b>Annie Fitzsimmons,</b> National Geographic Author and Travel Expert. An American with a deep love of London, her knowledge and insights are a match for any top concierge… </p><p>From indie shops and comedy clubs; to a Peckham rooftop cinema and a Mayfair chippy; to the simple joy of the Af...

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  Jules Perowne's Unpacked

  Season 2, Ep. 2: Conservation, the Community and the Wildland Vision.

  Mar 14, 202533 minS0

  <p><b> </b></p><p>The 220,000-acre Wildland project in the Scottish Highlands is one of the largest conservation projects in Europe. </p><p> </p><p>Its ambitious 200-year vision is centred on allowing nature to heal and thrive, and to rekindle living, working glens. </p><p> </p><p>Hand-in-hand, cottages, bothies and even castles are being artfully restored – and invite you to come and stay.   </p><p> </p><p>Fresh from their own adventure there, Jules and sustainable travel expert Fran Kellet were blown away by what they saw. In this latest episode of Unpacked, they’re joined by Joe Dunn, Wi...

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