
Episode #268
268 How Your Podcast Fits Into Your Marketing Ecosystem (The 50,000-Foot View)
Your podcast shouldn't be your marketing strategy. It should be part of your marketing strategy. So, how well is it working with everything else you're doing? In the last episode, we took your podcast up to 10,000 feet to look at whether the show itself was aligned with your business. This time, we're going even higher. Check out the FULL EPISODE SHOW NOTES (with links) From 50,000 feet, you can see your entire marketing ecosystem: your website, email list, social media, search visibility, networking, guest appearances, speaking, offers, referrals, and, yes, your podcast. The question is whether they're actually working together. In this episode, we'll look at: • How your podcast fits into your larger marketing strategy • Why hitting publish should be the beginning, not the end, of an episode's marketing life • How your podcast can support your email, social media, search visibility, sales conversations, and guest appearances • Where your Podcast Path fits into the larger customer journey • Why connected marketing touchpoints become trustpoints • What to measure when podcast downloads aren't telling you the whole story • How to spot opportunities to get more marketing value and ROI from the podcast you're already creating Your podcast can be one of the hardest-working pieces of content you create, but not if it's sitting off on an island all by itself just collecting downloads. If you're wondering how your podcast should fit into your overall marketing strategy, that's exactly the kind of thing we look at inside the Podcast Tune-Up . We don't just look at individual episodes. We look at the entire ecosystem around your podcast and identify opportunities to improve your podcast ROI. Book your free private podcast coaching call at PodcastPerformanceCoach.com , and let's figure out how to make your podcast work harder for your business.

