
Episode #30
The New Math of Becoming a Homeowner - Nick Friedman | S3E30
To provide better context about what lenders are seeing in the early stages of the homebuying process among different cohorts, HomeLight President Nick Friedman and October Research Chief Knowledge Officer Mary Schuster discussed findings about how borrowers are trying to save a buck amid elevated home prices and rates, as described in HomeLight’s latest Lender Insights & Predictions report. Loan officers from 57 lending companies indicated what they view as the biggest obstacle facing first-time homebuyers – even greater than mortgage rates or down payment/closing costs. Nick and Mary discussed how buyer expectations are shifting, as well as practical and creative solutions for making the home purchase transaction more affordable. Chapters: 0:45 - Why loan officers see affordability differently than the headlines 2:59 - Starter home shortage overtakes rates as the main barrier 4:58 - What the modern starter home really looks like 8:26 - Starting with monthly payment and building backward 10:21 - Seller concessions and closing cost strategy 12:49 - Auto loans and credit card debt as qualification obstacles 15:57 - Why lenders are moving from rate advertising to solution selling 17:01 - Move-up buyers and using equity before the sale Get In Touch… HomeLight’s website: https://www.homelight.com / HomeLight’s Q3 Lender Insights and Predictions Report: https://active.homelight.com/q3-2026-lender-insights-report Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com . Episode sponsored by TrustLink – https://www.trustlinkservices.com Episode produced by October Research – https://www.octoberresearch.com

