Welcome to Kids, Chaos, and Killer Campaigns —the podcast where marketing meets motherhood, and chaos fuels creativity! Hosted by a mom of two and digital marketing expert , this show is designed for entry-to-mid-level marketers and business professionals who are also parents . Each bite-sized episode (10-15 minutes) is packed with actionable marketing strategies , industry trends , and parenting hacks to help you level up your marketing game—without losing your sanity . Expect deep dives into: Digital Marketing Fundamentals – Social media, SEO, email marketing, and automation made simple. Work-Life Balance & Parenthood – Productivity tips, self-care strategies, and handling the unexpected. Marketing Hacks for Busy Parents – Smart tools, time-saving tactics, and creative inspiration on the go. Because let’s be real—juggling marketing deadlines and toddler tan
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Kids, Chaos & Killer Campaigns is a business podcast hosted by Eden, with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Eden hosts Kids, Chaos & Killer Campaigns, a business show with 23 episodes published.
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Episode #23
Stop Guessing: How to Actually Prove Marketing ROI (Without Losing Your Mind)
May 1, 202611 min
Marketing is “working”... but can you actually prove it? In this episode we’re breaking down how to track and prove marketing ROI in a way that’s clear, credible, and actually useful for decision-making. Because let’s be honest—reporting on emails sent, ads launched, and posts published isn’t enough. At some point, someone’s going to ask: What did this actually do for the business? And if your answer involves stitching together 17 platforms and a guess… we need to fix that. In this episode, you’ll learn: The difference between activity metrics vs. impact metrics The core KPIs that actually prove ROI (CAC, conversion rates, pipeline, revenue influence, time to close) How to track ROI across events, paid ads, email, and your tech stack A simple 4-step framework to track ROI without overwhelm Why last-touch attribution is misleading —and what to look at instead Plus, relatable mom-life analogies that make complex marketing concepts actually stick. If you’re ready to stop guessing and start proving what’s working—this one’s for you.
AI Is Your New Intern: What to Delegate (and What Not To)
Apr 10, 202613 min
Everyone is talking about AI, but most marketers are using it wrong. That's why we're breaking down how to actually use AI to save time, increase efficiency, and improve your marketing without sounding generic or losing your strategic edge. The key mindset shift? AI isn’t magic—it’s your intern. And just like any intern, it needs direction, context, and feedback to be effective. This episode dives into: What you should delegate to AI (social posts, emails, campaign planning, data analysis, and more) What you should never delegate (strategy, final messaging, and relationship-building) Real-world ways to use AI in your day-to-day marketing workflows Simple prompting tips to get better, faster results How to “train” AI to match your voice, audience, and goals over time Plus: how AI is helping beyond marketing, from PTA emails to workout planning (because efficiency doesn’t stop at work). 🎯 If you want to get hours back in your week while still producing high-quality, human-centered marketing—this episode is your playbook. 👉 Subscribe, leave a review, and share with a marketer who’s trying to figure out how to actually use AI the right way.
From RSVP to ROI: How to Build a High-Converting Event Funnel
Apr 4, 202612 min
Digital events don’t fail because of bad content—they fail because there’s no strategy behind them. In this episode of Kids, Chaos, and Killer Campaigns , we’re breaking down how to turn your digital events into real pipeline by building a full-funnel event strategy—from RSVP to ROI . Because let’s be honest… Sending one email and hoping people show up isn’t a strategy. I'm walking through: Why sales alignment before your event is critical to success How to build a high-converting pre-event email + LinkedIn cadence What makes a digital-first event experience actually engaging (not just another Zoom call) The biggest mistake marketers make: ignoring post-event follow-up How to turn one event into ongoing content, nurture, and pipeline Plus, relatable real-life moments from managing life with two kids—because running an event funnel isn’t that different from getting everyone out the door on time. 🎯 If you want more registrations, better attendance, and actual ROI from your webinars—this episode is your playbook. Don’t forget to subscribe, leave a review, and share with a marketer who’s still treating events like a one-and-done tactic.
Find Your Cheerleaders: The Secret to Showing Up (Even When You Don’t Feel Ready)
Mar 27, 20266 minS1
What’s stopping you from hitting publish? This candid, unscripted episode of Kids, Chaos & Killer Campaigns , shares a real behind-the-scenes moment of burnout, procrastination, and the pressure to be perfect—and how one simple conversation changed everything. This episode explores: Why perfectionism stalls progress (in marketing and life) The hidden power of having “cheerleaders” at work How to build a support system that pushes you forward Why most creators quit—and how to avoid it A mindset shift every marketer needs to take action faster If you’ve ever delayed posting, launching, or sharing your ideas because it “wasn’t ready yet,” this episode is your permission slip to move forward. Because sometimes the best strategy… is just starting. 🎧 Perfect for marketers, working parents, and anyone balancing ambition with real life.
From One Idea to Ten: Marketer’s Guide to Content Repurposing
Aug 31, 20258 min
What if one blog post could fuel your entire week of marketing? This episode shares a stress-free system for turning a single piece of content into 10 high-impact assets—so your campaigns keep running while you finally unplug. You’ll learn how to: Multiply one guide, blog, or checklist into posts, emails, and videos Extend reach across channels without annoying your audience Batch like laundry day (yep, it’s cheesy—but it works) Repurpose like your kids use their imagination—anything into everything If you’ve ever tried to balance campaign deadlines with sunscreen battles, this episode is for you. Listen in to learn how to work smarter, not harder—and finally take that vacation without your laptop.
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