KlientBoost Kitchen

Get the freshest B2B bite-sized marketing recipes in 15 minutes or less* *Can't guarantee flavor since we're not the ones cookin' for you... (yet)

KlientBoost Kitchen is a business podcast hosted by Patrick Cumming, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Patrick Cumming hosts KlientBoost Kitchen, a business show with 21 episodes published.

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  Episode #1

  Stop Wasting Budget on B2B Ads in 2026 (This Strategy That Actually Drives Pipeline)

  Jan 22, 202630 minS2

  <p>Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals.</p><p><br></p><p>In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to generate predictable pipeline from LinkedIn and Google Ads.</p><p><br></p><p>This episode goes into:</p><p>→ How to build ICP audiences instead of relying on flawed native platform targeting</p><p>→ Why most of your budget should go to proven segments</p><p>→ The attribution setup that actually connects your ads to pipeline (multi...

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  Episode #20

  Hit Impossible Pipeline Targets with Segmented LinkedIn Ads Campaigns

  Dec 9, 202521 minS1

  <p>Q4 has arrived with impossible pipeline targets and shrinking budgets. Most B2B marketers are scrambling, but there's a playbook that's working right now to generate actual pipeline (not just vanity metrics) now and into 2026. </p><p><br></p><p>In this episode, Patrick breaks down a tried-and-tested LinkedIn Ads strategy that leverages third-party audiences, hyper-targeted segments, and AI-powered research to help B2B teams hit revenue goals. </p><p><br></p><p>This playbook breaks down: </p><p>→ Why native LinkedIn targeting filters kill pipeline generation</p><p>→ How to build dynamically targeted account lists using AI in under 1...

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  Episode #19

  How to Track Traffic That Actually Predicts Pipeline | Episode 019

  Oct 2, 202514 minS1

  <p>Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.</p><p><br></p><p>In this episode, Patrick breaks down why smart B2B marketers in 2025 are ditching total traffic and tracking ICP company traffic instead. He walks through:</p><p><br></p><p>→ Why website traffic is a dangerous KPI to rely on</p><p>→ How to calculate iCPC (ICP Cost Per Click) to measure true channel efficiency</p><p>→ The ex...

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  Episode #18

  The Marketing Funnel Isn't Real. Here's What Actually Wins Customers Over | Episode 018

  Aug 27, 202542 minS1

  <p>Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision. </p><p><br></p><p>But what if we told you that the marketing funnel isn't real?</p><p><br></p><p>In this episode, Patrick talks to Erica Schneider about the huge flaws with the traditional marketing funnel, and what strategy marketers should use to actually drives revenue. They dive into:</p><p><br></p><p>→ Why the funnel never reflected real buyer behavior (especially on so...

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  Episode #17

  GTM Engineer: The Role You Didn't Know You Needed | Episode 017

  Aug 20, 202551 minS1

  <p>GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?</p><p><br></p><p>Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:</p><p><br></p><p>→ What GTM engineering actually entails (it's not just sending emails)</p><p>→ The 3 key characteristics of effective GTM engineers</p><p>→ A 90-day implementation roadmap for $10M+ ARR companies</p><p>→ Why testing one variable at a time is non-negotiable</p><p><br></p><p>If you are a lone marketer...

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