
Knoodle Founders Hour
State Forty Eight Co-Founder Mike Spangenberg
Putting Arizona on the Map and the Map on the Shirt In this episode of the Knoodle Founders Hour, host Rosaria Cain sits down with Mike Spangenberg, co-founder and CEO of State Forty Eight, to explore how a passion for apparel and local pride transformed a $1,500 startup into one of Arizona's most recognizable lifestyle and custom merchandise brands. Born and raised in Chandler, Arizona, Mike spent 15 years climbing the ranks in the hospitality industry—starting as a dishwasher at a Residence Inn before working his way up to general manager. Driven by a desire to create a fashionable brand that represented Arizona's culture beyond generic souvenir shirts, he teamed up with his co-founders in 2013\. Launching with just $500 each, pressing shirts in a spare bedroom, and selling out of dirt lots at First Friday events, the team federally trademarked the State Forty Eight name and built a multi-faceted business that now includes retail, custom screen printing, fractional design services, and a thriving nonprofit arm. In this episode, you’ll discover: The Spark Behind the Brand: How the realization that Arizona was the 48th state led to an "aha moment" in a bathroom doorway and sparked a trademarked apparel movement. Humble Beginnings and Grassroots Hustle: The reality of working full-time hotel shifts while hand-pressing T-shirts in a spare bedroom and pitching booths wherever space was available. Pivoting for Long-Term Sustainability: Why closing three retail storefronts to double down on B2B custom merchandise, screen printing, embroidery, and e-commerce created a stronger, more resilient business model. High-Impact Community Collaborations: The story behind major local partnerships with former Cardinals head coach Bruce Arians, Phoenix Children's Hospital, the Diamondbacks, and a touching Make-A-Wish collaboration. Empowering Local Entrepreneurs: How launching the State Forty Eight Foundation in 2020 has provided over $200,000 in grant funding, free educational events, and mentorship to aspiring business owners across the state. Leading with In-Person Hospitality: Why Mike prioritizes real-world human connections, voice calls, and hosting partners over digital noise and transactional emails. Entrepreneurs building a brand from scratch, leaders navigating business pivots, and anyone passionate about local community impact will find immense value in Mike’s candid take on grit, leadership, and purpose-driven growth.

