Know Your Numbers

Welcome to the Know Your Numbers Podcast with Chris McCormack and Better Books Accounting — the podcast for real estate investors, business owners, and entrepreneurs who want to build wealth by truly understanding their numbers. Each episode breaks down tax strategies, accounting insights, cash flow, profitability, real estate investing, and financial planning in a practical, easy-to-understand way. Whether you're scaling your portfolio, growing a business, or trying to keep more of what you earn, this podcast delivers actionable conversations, expert advice, and real-world strategies.

Know Your Numbers is a business podcast hosted by Chris McCormack, with 227 episodes on record and a Required Pod Score of 80.

Chris McCormack hosts Know Your Numbers, a business show with 227 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #160

  S-Corp Owners: Do THIS Before December 31

  Sep 24, 202618 minS37

  If you own an S corporation, Q4 is the time to get your tax planning right. In this episode of the Know Your Numbers Podcast, Chris McCormack explains why S-corp owners need to pay close attention to reasonable salary, payroll timing, the QBI deduction, employee benefits, depreciation, and year-end business expenses before December 31. Chris also explains how paying yourself too little or paying your salary too late can affect your tax benefits and potentially create unnecessary IRS risk. Don’t wait until tax season to discover a problem. Use Q4 to review your numbers, identify opportunities, and make strategic moves before the year ends. •••••••••••••••••••••••••••••••••••••••••••• ➤➤➤ To become a client, schedule a call with our team ➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation •••••••••••••••••••••••••••••••••••••••••••• Connect with Better Books on Social Media Facebook: https://www.facebook.com/betterbooksaccounting.co Instagram: https://www.instagram.com/betterbooksaccounting.co → → → SUBSCRIBE TO BETTER BOOKS’ YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccounting The Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

  ListenShow Notes
• 

  Episode #159

  Why Your Rental Property Might NOT Qualify for Tax Savings

  Sep 17, 202618 minS37

  Think it's too late to save on taxes this year? Think again. In this episode of the Know Your Numbers Podcast, Chris McCormack continues the September Q4 Tax Planning Series and explains why the fourth quarter can be one of the most important opportunities for real estate investors and business owners to take action before the year ends. One of the biggest topics in this episode is cost segregation—how it can accelerate depreciation on real estate and potentially create significant tax deductions. Chris also explains an important detail many investors overlook: simply purchasing a property before December 31st doesn't necessarily mean you qualify for the depreciation benefits you expect. You'll learn about the importance of having a property placed in service, what it means for a property to be ready and available for rent, and why timing your real estate investments can make a major difference in your tax strategy. If you're a real estate investor, business owner, high-income earner, or someone considering purchasing an investment property, this episode can help you understand why timing and proactive tax planning matter. Follow for the remaining episodes in this September tax planning series and don't forget to share this with another business owner who needs it. •••••••••••••••••••••••••••••••••••••••••••• ➤➤➤ To become a client, schedule a call with our team ➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation •••••••••••••••••••••••••••••••••••••••••••• Connect with Better Books on Social Media Facebook: https://www.facebook.com/betterbooksaccounting.co Instagram: https://www.instagram.com/betterbooksaccounting.co → → → SUBSCRIBE TO BETTER BOOKS’ YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccounting The Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

  ListenShow Notes
• 

  Episode #158

  Do This Before December 31 to Save Thousands in Taxes

  Sep 10, 202624 minS37

  Are you waiting until tax season to think about taxes? That could be costing you thousands. In this episode of the Know Your Numbers Podcast, Chris McCormack kicks off a brand-new Q4 Tax Planning Series and explains why the fourth quarter is the single most important time of year for business owners, real estate investors, and high-income earners to legally reduce their tax bill. You'll discover the proactive tax strategies that expire after December 31st, why tax planning is completely different from tax preparation, and how Better Books helps clients keep more money by planning before the year ends—not after it's too late. If you're a real estate investor, entrepreneur, or high-income professional, this series will give you practical strategies to help you pay the lowest amount of tax legally and ethically. Follow for the remaining episodes in this September tax planning series and don't forget to share this with another business owner who needs it. •••••••••••••••••••••••••••••••••••••••••••• ➤➤➤ To become a client, schedule a call with our team ➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation •••••••••••••••••••••••••••••••••••••••••••• Connect with Better Books on Social Media Facebook: https://www.facebook.com/betterbooksaccounting.co Instagram: https://www.instagram.com/betterbooksaccounting.co → → → SUBSCRIBE TO BETTER BOOKS’ YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccounting The Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

  ListenShow Notes
• 

  Episode #157

  5 IRS Red Flags Every Business Owner & Real Estate Investor Should Know

  Sep 3, 202630 minS37

  Could your tax return trigger a closer look from the IRS? In this episode of the Know Your Numbers REI Podcast, Chris McCormack breaks down 5 IRS audit red flags that business owners, entrepreneurs, and real estate investors should understand. The goal isn't to scare you—it's to equip you with knowledge so you can better understand what the IRS looks for, properly document your deductions, and make sure your tax strategy is both legal and defensible. Chris explains how today's technology allows the IRS to compare information across tax returns and third-party reports, making accurate reporting and proper documentation more important than ever. Chris also explains why proper bookkeeping, documentation, tax planning, and working with a knowledgeable CPA can give you greater confidence if the IRS ever asks questions about your return. If you found this episode valuable, like, follow, leave a review, and share it with another business owner or real estate investor. •••••••••••••••••••••••••••••••••••••••••••• ➤➤➤ To become a client, schedule a call with our team ➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation •••••••••••••••••••••••••••••••••••••••••••• Connect with Better Books on Social Media Facebook: https://www.facebook.com/betterbooksaccounting.co Instagram: https://www.instagram.com/betterbooksaccounting.co → → → SUBSCRIBE TO BETTER BOOKS’ YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccounting The Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

  ListenShow Notes
• 

  Episode #156

  Stop Waiting Until Tax Season: How Smart Business Owners Plan All Year

  Aug 27, 202621 minS36

  Are you waiting until tax season to start thinking about taxes? That could be costing your business money. In this episode of the Know Your Numbers Podcast, Chris McCormack breaks down the quarterly tax planning system used at Better Books to help business owners, real estate investors, and high-income earners take a more proactive approach to taxes. Tax planning isn't something that should only happen in February, March, or April. By then, many of the opportunities to make strategic decisions may already be gone. Instead, effective tax planning starts with accurate bookkeeping and follows a consistent rhythm throughout the year. Chris explains what business owners should be reviewing in Q1, Q2, Q3, and Q4 and how each quarter plays a different role in preparing for and potentially reducing your tax liability. From reviewing your prior-year financials and entity structure to forecasting income, evaluating retirement contributions, considering real estate strategies, accelerating deductions, and deferring income, this episode provides a practical framework for making tax planning a year-round system instead of a last-minute scramble. The tax code isn't just a burden. When you plan ahead, it can become a blueprint for making smarter financial decisions and building long-term wealth. If you found this episode valuable, like, subscribe, leave a review, and share it with another business owner who needs to hear this. •••••••••••••••••••••••••••••••••••••••••••• ➤➤➤ To become a client, schedule a call with our team ➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation •••••••••••••••••••••••••••••••••••••••••••• Connect with Better Books on Social Media Facebook: https://www.facebook.com/betterbooksaccounting.co Instagram: https://www.instagram.com/betterbooksaccounting.co → → → SUBSCRIBE TO BETTER BOOKS’ YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccounting The Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.