
Episode #314
The Hyperlocal Media Playbook for Real Estate Agents with Jason Farris EP 314
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Jason Farris, a real estate professional who has shifted from traditional sales into building a hyperlocal media presence designed to create long-term trust and local influence. Jason explains how he’s growing large newsletter subscriber lists by focusing on what people actually care about in their communities—local dining, youth sports, events, and neighborhood life—instead of only talking about listings. His approach shows how agents can become trusted local media sources, not just real estate service providers. The conversation also explores how Jason uses AI tools like Lofty, Claude, and Manus to automate marketing tasks, build custom websites, and streamline content creation. He also shares the story behind acquiring Fresno.com, and how he plans to turn it into a full local media company with multiple revenue streams. The takeaway: agents who want a competitive edge need to think beyond rented social platforms and start building owned media, authentic community trust, and systems that keep them visible in the places their audience already pays attention to. Connect with Jason Farris: Facebook: https://www.facebook.com/JasonJFarris/ Instagram: https://www.instagram.com/jasonjfarris/ LinkedIn: https://www.linkedin.com/in/fresyes/ About Me: https://therealjasonfarris.com/about/

