
Episode #7
Why Every PI Firm Needs an Ethics Counsel | Ryan Little
Ryan Little spent years as a bar prosecutor in Hawaii before switching sides, and now he's the ethics counsel personal injury firms call when things get complicated. Ryan is the founder of Little Legal, LLC, where he advises clients ranging from the world's largest law firms to legal-tech companies on discipline, advertising compliance, trust accounting, risk management, and AI. He serves clients across California, Hawaii, and Alabama, and sits on the board of the Association of Professional Responsibility Lawyers, the largest legal ethics bar in the country. In this episode, host Elliot Johnson is joined by Ryan and Graham Griffin, web and content manager at Angel Reyes & Associates, to unpack one of the most overlooked parts of running a PI firm: legal ethics, and why the rules are changing faster than most firms realize. Here is what Ryan, Graham, and Elliot got into: → How AI avatars are changing lawyer advertising and what firms need to vet before using one → Why states like California and Alabama are re-regulating legal advertising after decades of deregulation → What personal injury firms need to know before running AI tools, intake tech, or automation without creating ethics problems → Why every PI firm needs an ethics counsel before a crisis hits, not after Connect with Ryan Little Little Legal LinkedIn Follow Lawyer Rumble Website Instagram LinkedIn Facebook TikTok Music by Lyxe

