Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty : for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

Leaders in Customer Loyalty, Powered by Loyalty360 is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Leaders in Customer Loyalty, Powered by Loyalty360, a business show with 0 episodes published.

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  Leaders in Customer Loyalty, Powered by Loyalty360

  #542: Leaders in Customer Loyalty: Supplier Voices | How adjoe is Redefining Loyalty Through Games and Entertainment

  Aug 18, 202615 min

  Send us Fan Mail Brands across nearly every industry face a similar challenge with their loyalty programs: how to give consumers a meaningful reason to engage more often that also keeps them coming back. For adtech firm adjoe, connecting mobile gaming to loyalty programs is an effective way for brands to drive engagement because it taps into something millions of people already do, mobile gaming, and connects it to rewards programs they already value and engage with. When adjoe works to integrate major games such as Monopoly or Candy Crush into a brand’s rewards program, it will connect the brand’s currency, such as points or cashback, as it relates to a dollar. Based on what the gaming providers are spending, adjoe converts that spend into the brand’s currency so that users can transparently see how much they can earn from level to level. Once loyalty members hit a milestone, adjoe communicates back to the brand with the number of points to be added into their wallet. Michael Corigliano, US Team Lead, Partnerships at adjoe, notes that the games actually fund the entire rewards experience. For mobile gaming companies, participating in a brand’s rewards program gives them a high-quality user acquisition channel. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events. https://www.linkedin.com/company/loyalty-360 https://x.com/Loyalty360 https://www.youtube.com/@Loyalty360_

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  Leaders in Customer Loyalty, Powered by Loyalty360

  #541: Leaders in Customer Loyalty: Brand Stories | RBC's Loyalty Program is a Broad Value Proposition for All Canadians

  Aug 13, 202630 min

  Send us Fan Mail In this episode of Leaders in Customer Loyalty: Brand Stories , RBC’s James Lombardi explores how Avion Rewards has evolved into a broad loyalty ecosystem open to all Canadians. He discusses RBC’s approach to strategic partnerships, the continued importance of travel rewards, and how AI and hyper-personalization are helping the bank deliver more relevant value and experiences to members.

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  Leaders in Customer Loyalty, Powered by Loyalty360

  #540: Leaders in Customer Loyalty: Brand Stories | How TGI Fridays Has Rebuilt its Digital Experience for the Modern Age

  Aug 6, 202625 min

  Send us Fan Mail Since joining TGI Fridays in January 2025 as Director of Global Marketing, Christopher Houston has made it one of his priorities to ensure that the company’s digital platforms serve as a conduit for the brand, rather than a barrier. Houston is focused on innovating to create a digital guest journey that is streamlined not just for TGI Fridays’ current guests, but also the next digital-first generation. This means making sure all the digital touch points reflect the energy that the restaurant’s guests feel when they visit Fridays, according to Houston. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events. https://www.linkedin.com/company/loyalty-360 https://x.com/Loyalty360 https://www.youtube.com/@Loyalty360_

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  Leaders in Customer Loyalty, Powered by Loyalty360

  #539: Leaders in Customer Loyalty: Supplier Voices | Why Hightouch Thinks AI Should Transform Marketing Workflows, Not Just Campaigns

  Aug 4, 202623 min

  Send us Fan Mail When Anthony Chiulli talks with lifecycle marketing teams, he rarely hears marketers having a shortage of campaign ideas. Instead, he hears about the campaigns that never get the chance to launch. According to the Product Marketing leader for lifecycle at Hightouch, marketers don't struggle with creativity. They struggle with the lengthy workflows, approvals, and handoffs required to turn ideas into customer experiences. " The workflow itself was the problem. ," Chiulli said. As an agentic marketing and customer data platform (CDP), Hightouch helps organizations activate customer data to power personalized marketing across channels. After more than 16 years in marketing technology, Chiulli believes AI represents an opportunity not simply to create marketing faster, but to fundamentally change how marketing gets done end-to-end. " What's different this time is the pace," he said. "AI is innovating so quickly and changing so rapidly that it's forcing change at an unprecedented rate."

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  Leaders in Customer Loyalty, Powered by Loyalty360

  #538: Leaders in Customer Loyalty: Brand Stories | How Catalyst Brands Is Building a Connected Retail Ecosystem Through Customer Loyalty

  Jul 30, 202637 min

  Send us Fan Mail Catalyst Brands is redefining what it means to build a modern retail portfolio. Formed in early 2025 through the merger of JCPenney, Aéropostale, Brooks Brothers, Lucky Brand, and Nautica, the company has spent the past 18 months bringing together five iconic brands with distinct customer bases and rich histories. Now, the focus is shifting from integration to growth, with loyalty, customer insights, and personalization playing a central role in that strategy. For Marika Bigler, Vice President of Customer Growth Strategy at Catalyst Brands, the opportunity extends far beyond operational efficiencies. While the merger created opportunities to streamline processes across the organization, the bigger goal is finding new ways to connect customers with more of the company's brands, create more engaging shopping experiences, and deliver greater value across the portfolio. Loyalty is one of the first major steps in bringing that vision to life. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events. https://www.linkedin.com/company/loyalty-360 https://x.com/Loyalty360 https://www.youtube.com/@Loyalty360_

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