
Episode #33
When Intuition Stops Scaling with Julia Payne, Go-To-Market Strategist & Fractional CMO
For 20+ years, Julia Payne has helped founder-led B2B companies sharpen their market position, improve commercial performance, and build systems for sustainable growth. She’s worked with 500+ organisations as a Founder, CEO, Board Director, Advisor, and Fractional CMO/GTM Lead. Today, she helps ambitious B2B companies reduce founder dependence, strengthen go-to-market capability, and build commercial organisations that scale without relying on individual heroics. Hear why the founder’s intuition stops scaling, how to get functional roles to come together to support growth, how to keep the strategic view as a leader, the leadership lessons Julia has learned from her competitive sailing background, and her advice for founders as they scale up. Connect with Shirley at ShirleyKavanagh.com and on LinkedIn , and Julia at Julia-Payne.com and on LinkedIn

