
Episode #14
Building Conviction in Uncertain Futures How Leaders Create Belief
The final episode synthesizes insights from previous episodes to examine how leaders actually build conviction in uncertain futures. Elon Musk convinced investors to fund Tesla when conventional wisdom said electric vehicles couldn't compete with gasoline cars. Steve Jobs convinced Apple employees to work on products that didn't yet exist. Satya Nadella convinced Microsoft that its future lay in cloud computing and open-source software, despite the company's history of competing against these forces. These leaders didn't have certainty about the future—they had conviction built on specific belief systems and communicated through specific mechanisms. The episode examines the mechanisms leaders use to...






