
Leading Corporate Transformation: The WHU Podcast, powered by PwC
Astrid Hermann, CFO Beiersdorf – From NIVEA to Tesa: Steering a Global Portfolio in Changing Markets
<p>How does a global consumer and industrial company balance heritage brands, science-led innovation, and investor expectations when markets suddenly slow down?</p> <p>In this episode, Astrid Hermann, CFO of Beiersdorf, explains how Beiersdorf manages a portfolio that spans mass skincare, fast-growing dermatological brands, and luxury. She also speaks about why Derma has become a core pillar after tripling since 2016, and how innovation often gets launched there first, where the science can be explained through dermatologists rather than a six-second ad.</p> <p>We dive into the current demand environment, the 2025 market slowdown she describes as unusually broad-based, and...

