Let’s Be Honest About Marketing

Let’s Be Honest About Marketing is an appropriately-snarky discussion with marketing leaders about their successes and failures in their careers, and their observations of, and suggestions for improving, the current state of the marketing industry.

Let’s Be Honest About Marketing is a business podcast hosted by JMA Growth, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

JMA Growth hosts Let’s Be Honest About Marketing, a business show with 11 episodes published.

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  Episode #11

  Marketing Finesse: Knowing When to Pivot, Persevere, and Push for Excellence with Grant Johnson

  Nov 25, 202435 minS0

  <p>Grant Johnson, a seasoned CMO with six successful tours of duty under his belt, joins the podcast to discuss the challenges and opportunities facing marketing leaders today.</p> Johnson emphasizes the relentless pressure to prove marketing's value and the need to align with C-suite stakeholders on goals and strategies. He introduces his Marketing Performance Index, a tool based on industry benchmarks that helps marketers identify areas for improvement and optimize investment. Drawing from his experience in fractional CMO roles, Johnson highlights the importance of quick impact projects and building relationships with existing teams. He shares an anecdote about the...

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  Episode #10

  Jennifer Quiroz on The "New Old Way" of Doing Business: How to Thrive in a Post-COVID, AI-Driven World

  Nov 14, 202440 minS0

  <p>Jennifer Quiroz is a fractional marketing and branding expert with over 20 years of experience. She joined us to discuss the evolving landscape of marketing in a post-COVID, AI-driven world. She argues that AI and the pandemic have led to digital fatigue, making traditional performance marketing less effective. </p> <p>Key takeaways from the episode include:</p> The importance of human connection in marketing: Jennifer emphasizes a "new old way of doing business" that focuses on building genuine relationships, robust networks, and a connector mindset.  Shifting from transactional to relational marketing: She believes that the sales cycle will lengthen as ma...

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  Episode #9

  Reclaiming the 4 Ps of Marketing with Kristen Moore

  Nov 1, 202441 minS0

  <p>Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for long-term success with AI.</p> <p> </p> <p>Connect With:</p> Kristen Moore (Guest): LinkedIn Jenni DeWitt (Co-Host): Website // LinkedIn Mike Fazio (Co-Host): Website // LinkedIn <p>Want to get more Let's Be Honest content? Check out www.l...

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  Episode #8

  Paul Kuhne on Viewing Marketing as a Process of Storytelling and Emotional Connection

  Oct 17, 202438 minS0

  <p>Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership, peers, and other departments.</p> <p>Paul stresses tailoring communication to diverse stakeholders and fostering a culture of trust and empowerment within marketing teams. He champions a more creative approach to B2B marketing that resonates with the emotional needs of consumers. He challenges the industry's...

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  Episode #7

  The need for CMOs to lean into collaboration, with Tracy Sestili

  Oct 3, 202438 minS0

  <p>Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership vision with input from your team.</p> <p> </p> <p>Connect With:</p> Tracy Sestili (Guest): CMO2CRO Substack // LinkedIn Jenni DeWitt (Co-Host): Website // LinkedIn Mike Fazio (Co-Host): Website // LinkedIn <p>Want to get more Let's Be Honest content? Check out www.letsbehonestaboutmarketing.c...

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