
Episode #44
Inside The New York Times’ T Brand Studio | Vida Cornelious on Creativity, Culture & AI
Vida Cornelious, Senior Vice President of Creative and Strategy at The New York Times, joins Greg Christensen to talk about leading T Brand Studio, building a multidisciplinary creative team, and creating work that connects brands to culture. Vida shares lessons from a career spanning DDB, Global Hue, Disney, and The New York Times, including her work on Jeep, Chrysler, HBO’s The Penguin , and Google Pixel. She also talks about creative leadership, what she learned at Cannes Lions, the growing role of creators, and why human insight still matters in an AI-enabled world. Plus, her career mantra: “Ideas don’t move unless you do.”






