Let's Chat Health Tech Healthcare is changing. The business of changing it is complicated. Let's Chat Health Tech is a weekly, no-fluff conversation built for the people in the middle of that work — founders and operators building health tech solutions, leaders selling into health systems and health plans, and the buyers, investors, and builders trying to separate what's real from what's aspirational. Every episode digs into the actual mechanics of how health tech succeeds (or doesn't): procurement committees, clinical workflows, privacy and security reviews, tight budgets, skeptical stakeholders, and the internal politics nobody puts in the pitch deck. Hosted by Brendan McAdams — with occasional appearances from co-host Larry Trotter — the show brings in guests who have been in the room: leaders at health tech companies, payer and provider executives, and the people who make deals happen (or kill them). We cover: Where healthcare is headed — and what's quietly breaking underneath it The obstacles that slow adoption: pilots, integration, compliance, and change management Opportunities hiding in plain sight — workflows nobody owns, metrics nobody tracks, budgets nobody thinks to ask about Practical strategies for breaking into health systems and plans How teams build momentum: finding champions, navigating objections, and earning trust with clinicians and administrators who've already seen every shiny demo If you're building, selling, buying, or investing in health tech — this show is for you. Plus, we have fun. About the Host Brendan McAdams has spent more than two decades in the business of health tech — as a founder, sales strategist, and advisor to companies trying to navigate some of the most complex buying environments in any industry. He's the founder of Kiinetics, a boutique sales strategy and consulting practice that helps health tech companies sharpen their go-to-market, build repeatable sales processes, and close more of the deals they're already working. He's also the author of Sales Craft and a Techstars All-Star Mentor — recognized among the top 4% of mentors in the global network. Brendan brings the same directness to this show that he brings to client work: no fluff, no theoretical frameworks, just honest conversation about what's actually working in health tech sales right now — and why.
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Episode #5
The Hidden Playbook for Selling AI Into Community Health Centers
Aug 19, 202639 minS2
<p><b>Summary</b></p><p>Chris Grasso, healthcare technology executive and founder of FastX Partners, joins Brendan McAdams to unpack how federally qualified health centers think about technology, why vendors often miss the mark, and where AI is already creating practical value. The conversation is especially useful for anyone selling into FQHCs, rural care, or complex healthcare delivery organizations.</p><p></p><p><b>Guest Bio</b></p><p>Chris Grasso is an experienced and forward-thinking healthcare technology executive with over 30 years of experience, including 20 years at a FQHC, driving technological innovation and digital transformation. Chris served as Chief...
<p><b>Summary</b></p><p>This episode breaks down a practical sales and messaging idea for healthcare companies: the U.S. healthcare market is not one uniform system, but 50 different state markets with different regulations, buying pressures, and opportunities. Brendan McAdams explains how state-specific intelligence can help you stand out, handle objections earlier, and build messaging that actually resonates with health plans, hospitals, provider groups, and health system executives.</p><p></p><p><b>Topics</b></p>Brendan McAdams argues that healthcare in the United States should be treated as 50 separate markets, not one national market.He explains how...
How AI Is Revolutionizing Autism & ADHD Diagnostics by Cutting Over 80% of Assessments Times
Jul 29, 202623 minS2
<p><b>Summary</b></p><p>In this episode of Let's Chat Health Tech, Dr. Jan Cosgrave shares how her company Neurotype leverages AI to drastically reduce autism and ADHD assessment times, transforming healthcare access. She discusses the challenges crossing UK and US markets, the nuances of healthcare system differences, and strategies for scaling innovative solutions globally.</p><p><br /><b>Guest Bio</b></p><p>Dr. Jan Cosgrave is a clinical psychologist and the CEO and co-founder of Neurotype, a venture-backed AI platform that helps clinicians cut the time it takes to write autism and ADHD diagnostic reports from...
How to Apply to a Startup Accelerator (Without Wasting Everyone’s Time)
Jul 22, 202614 minS2
<p><b>Summary</b></p><p>In this episode, Brendan McAdams shares ten essential strategies for crafting compelling applications to health tech accelerators, drawn from his decade of experience mentoring and running programs. Whether you're aiming for mentorship, funding, or industry connections, these tips will help you stand out and maximize your chances.</p><p></p><p><b>Takeaways</b></p>Clarify your unique value proposition and keep your application concise and specific to avoid confusion.Understand your healthcare business model, including reimbursement methods, industry trends, and your target customer.Clearly articulate what you seek from the accelerator—be it me...
The AI-Driven Breakthrough Transforming Geriatric Behavioral Health Engagement
Jul 15, 202626 minS2
<p><b>Summary</b></p><p>Discover how Vitalic is redefining behavioral health care for seniors through targeted engagement, strategic partnerships, and innovative AI applications. In this episode, Ben Gardner shares insights on market opportunities, navigating health plan sales, and the future landscape of health technology and risk management.<br /><br /><b>Guest Bio</b></p><p>Ben Gardner is a healthcare innovator with 25 years of experience scaling businesses at the intersection of payers and providers. As Co-Founder and CEO of Vitalic, he leads a world-class team in transforming senior behavioral healthcare.<br /></p><p>Ben’s career includes founding Li...
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