Episode #14
How TikTok Is Changing Game Design and Marketing | Manuel Prueter (Colossi Games)
<p>In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled.</p><p>Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming.</p><p>Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creati...


