Let's talk branding

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. labmarcel.substack.com

Let's talk branding is a business podcast hosted by Let, with 172 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Let hosts Let's talk branding, a business show with 172 episodes published.

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  Let's talk branding

  [Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.

  Nov 5, 202535 minS0

  <p>Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be heading toward.</p><p>I hope it gives you a few sparks of inspiration before the world sees it on stage.</p><p>Would love to hear your thoughts: are we cooked? Or cooking? </p> <br/><br/>This is a public episode. If you wo...

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  Let's talk branding

  Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

  May 26, 202558 minS0

  <p>Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brands would be like. Enter: Joe Burns, who’s been dropping the most insightful and amazing flipbooks on LinkedIn.</p><p>Joe did not disappoint, we had a fascinating conversation about the impact AI has on brands, creative teams, the agency world, content creation, and the strategy behind i...

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  Let's talk branding

  Entertain or die: how to build an entertainment powerhouse

  Apr 17, 202558 minS0

  <p>In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an entertainment brand.</p><p>Important links</p><p>* You can find the full report here. </p><p>* Find Dan on LinkedIn here</p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com

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  Let's talk branding

  Brand evolution vs revolution

  Mar 10, 202558 minS0

  <p>Hey everyone! Super happy to kick off a new season with more brand-building legends and insights.</p><p>In this conversation, I chat with Damian Borchok, Managing Director of Koto for the Asia Pacific region. A conversation sparked by a great article on Koto ‘s newsletter, We discussed the nuances of branding, rebranding, and brand refreshes. Damian emphasizes the importance of understanding the value of a brand and the strategic decisions behind rebranding efforts. Through various case studies, including Walmart, Burger King, Bolt, Tropicana, and Jaguar, Damian explores the complexities of brand identity, market signals for change, and the ex...

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  Let's talk branding

  The secret behind brand advocacy with John Lyons

  Dec 8, 202456 minS0

  <p>In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons.</p><p>Important links</p><p>* John on LinkedIn</p><p>* John’s new YouTube show ‘Bin Juice’</p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com

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