
Let's Wine: Stories Uncorked™
Let's Wine: Stories Uncorked™ | Episode 46 | FIEXPO - Ep. 9 | Kike Ramirez
In this episode of Let's Wine Stories Uncorked™, recorded at FIEXPO 2026 in San José, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Kike Ramírez, international speaker, entrepreneur and author of the bestselling book Prohibido Rendirse (Never Give Up), over a glass of Protos.Kike shares how Prohibido Rendirse started as a social media phrase that went viral before there was ever a conference or a book, and how that movement has taken him across Latin America and beyond. He talks about why identity drives mindset more than any motivational technique, the real risk AI poses to those who choose not to learn it, why Latin America needs to change the story it tells about itself, and why your purpose was never something you had to find. One of the most energizing conversations we have had on this podcast. Featured Guest:Kike RamírezSpeaker, Entrepreneur & Author, Prohibido RendirseLinkedIn: https://www.linkedin.com/in/soykikeramirez/Connect with us:Square Root Marketingwww.squarerootmarketing.com LinkedIn: https://www.linkedin.com/company/squarerootmarketing Instagram: https://www.instagram.com/squarerootmarketing/






