Level Up Your Brand

This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio. And, I'm on a mission to help you gain clarity and confidence in your brand. I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.

Level Up Your Brand is a business podcast hosted by Snapper Studio, with 34 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Snapper Studio hosts Level Up Your Brand, a business show with 34 episodes published.

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  Episode #33

  Rebranding Happiness with Declan Edwards

  Jul 14, 20251h 2mS0

  <p>Send us Fan Mail</p><p>Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.</p><p>With a Master’s degree in Applied Positive Psychology and a background in health, Declan has grown his influence as a trusted voice in the personal development sp...

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  Episode #32

  Making Building Easy with Kerri-Ann Hooper

  Jun 30, 202546 minS0

  <p>Send us Fan Mail</p><p><b>Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms</b></p><p>This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?<br/>I’m joined by <b>Kerri-Ann Hooper</b> — straight-talker, industry shaker, and founder of a building company doing things differently.</p><p>We get into:</p>The sneaky stuff hidden in building contracts (and how to spot it)Why COVID didn’t just shake up timelines — it reshaped trustWhat real estate taught her about branding...

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  Episode #31

  Small Bytes: Reaching 2+ target audiences with one brand

  Aug 15, 20249 minS0

  <p>Send us Fan Mail</p><p>In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be...

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  Episode #30

  Small Bytes: Discover the Hidden Depths of Brand Guidelines

  Aug 8, 202410 minS0

  <p>Send us Fan Mail</p><p>Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours.<br/><br/><b>Key Takeaways</b><...

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  Episode #29

  Small Bytes: Maintaining Your Brand's Tone of Voice

  Aug 1, 20249 minS0

  <p>Send us Fan Mail</p><p>In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions.<br/><br/><b>Key Takeaways</b></p>Brand voice and tone of voice...

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