Leverage for Growth Podcast

Leverage for Growth helps marketing agency owners stop being the bottleneck and build a founder-independent business. Founder dependency is the symptom. Missing leverage is the cause. Founder independence is the outcome.Each episode, host Jesse Gilmore walks through a documented agency transformation so that you can see exactly how owners doubled revenue, cut their hours, and built systems that run without them. Every story maps to one of the three pillars of the Leverage for Growth method: a Scalable Agency, Consistent Revenue, and an Empowered Team.If you cannot step away without things falling apart, this show is your way out.

Leverage for Growth Podcast is a business podcast hosted by Unknown Host, with 248 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Leverage for Growth Podcast, a business show with 248 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Leverage for Growth Podcast

  The Systems Behind 25 Days Off W/ Daisy Raudales

  Sep 15, 202629 min

  Daisy Raudales spent 25 days in Europe and her PR agency did not fall apart. She went a little viral for saying so. Daisy, founder of DRPR, spent her first four years in business as the bottleneck, working 12 to 15 hour days and convinced the whole thing would collapse if she stepped away. In this conversation with Jesse Gilmore, she traces how operational foundation changed that: a time log that exposed where the hours were really going, SOPs and systems her team could run without her, and an Offer Triangle exercise that showed she had been undercharging for the value she delivered. The result was not just a trip. It was 100 hours a month back, a professorship she had time to say yes to, and the agency doubling inside four to five months, all before she ever went full force on lead generation. Her core argument: build the foundation first, because more leads on a broken operation only breaks it faster. Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator KEY TAKEAWAYS: - Founder independence is the real test: the business should hold together while you are gone - A time log is the uncomfortable starting point that shows where your hours actually go - Foundation before lead gen, because more leads on a broken operation only breaks it faster - Price to the value you create, not the hours a task takes; most founders are undercharging TIMESTAMPS: 00:00 - Introduction: 25 Days in Europe 05:39 - 100 Hours Saved and a Wedding 09:32 - Doubling the Agency in Four Months 18:41 - AI Tools and the Offer Triangle 27:26 - What's Next LINKS & RESOURCES: - Daisy Raudales, DRPR - https://www.drpr.ca - PR and marketing services - https://drpr.ca/public-relations-services - Daisy on LinkedIn - https://www.linkedin.com/in/daisyraudales - DRPR on Instagram - https://www.instagram.com/drpr.ca - Mentioned on-air: the time log, the Offer Triangle, moving from ChatGPT to Claude - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 - Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA CONNECT: - Jesse Gilmore on LinkedIn - https://linkedin.com/in/jessepgilmore - Leverage for Growth - https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube - https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

  ListenShow Notes
• 

  Leverage for Growth Podcast

  The Rebrand That Transformed Two Businesses W/ Shari Gannon

  Sep 1, 202633 min

  Shari Gannon has spent over a decade running brand projects, and the most challenging one she has ever led was rebranding the company that coaches her own company: Niche in Control. Shari, founder and creative director of Krave Branding, walks Jesse Gilmore through what it took to run the largest, fastest-timeline, multi-team rebrand of her career, a project where she was not the boss but the brand guardian, steering a hand-picked roster of outside agencies toward one coherent story. She and Jesse trace it from the first brand clarity session and the "beacon" idea that surfaced his real why, through a 200-page migration off WordPress, to the mid-project pivot when the whole site had to shift around the idea of leverage. Then the conversation turns to Shari's side of the table: going through this build alongside her own clients led her to redefine Krave's offer around the part of the work she is genuinely wired for, drawing out the story and building the brand identity around it. Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator KEY TAKEAWAYS: - A rebrand is a story problem first; the logo and the website are what the story produces - Leading a project you do not own means becoming the brand guardian, not the bottleneck - The same clarity work you run for clients will change your own offer if you let it - Structure and a clear lane for every expert is what lets a multi-agency team move fast TIMESTAMPS: 00:00 - Introduction 07:18 - Brand Clarity as a Three Selves Exercise 12:53 - Managing a Team You Did Not Assemble 18:14 - The Mid-Project Pivot to Leverage 21:28 - Shari's Own Transformation and New Offer 31:59 - Where to Connect LINKS & RESOURCES: - Shari Gannon, Krave Branding - https://kravebranding.com/ - Free Brand Gut Check - https://kravebranding.com/brand-gut-check - Shari on LinkedIn - https://www.linkedin.com/in/shari-gannon/ - Krave Branding on YouTube - https://www.youtube.com/@kravebranding - Mentioned on-air: the Three Selves, the brand clarity session, migrating to Ontraport, EOS - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 - Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA CONNECT: - Jesse Gilmore on LinkedIn - https://linkedin.com/in/jessepgilmore - Leverage for Growth - https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube - https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

  ListenShow Notes
• 

  Leverage for Growth Podcast

  The Leverage You Need to Scale a Team of 3 Into 25 W/ Warren Thompson

  Aug 18, 202635 min

  Warren Thompson scaled Ollo Metrics from 3 people to 25 without ever changing the one-week offer he started with. Warren was Jesse Gilmore's first Leverage for Growth client, back in August 2020, when Ollo Metrics was a three-person shop doing about $15,000 a month. Post-COVID demand hit fast, and the thing that kept the business from breaking was not more leads. It was leverage: a time audit that pulled Warren out of sales and client delivery, one repeatable offer that made onboarding predictable, and a systems-thinking approach where every new tool has to earn a place in the value stream before it gets adopted. Ready to stop being the bottleneck in your own agency? The Scalable Agency Accelerator is where that work starts: https://nicheincontrol.com/services/scalable-agency-accelerator KEY TAKEAWAYS: - A single repeatable offer makes fulfillment predictable and keeps onboarding identical for every client - Buying back your time starts with a time audit and hiring out one role at a time - A new tool only earns a place when it fits an existing value stream, otherwise it adds chaos - SOPs document the process, training builds the person. They are not the same thing CHAPTERS: 0:00 - Introduction 3:12 - The One-Week Offer That Never Changed 11:00 - Why Leverage Became the Positioning 13:33 - Value Stream Maps the Team Uses 18:06 - SOPs vs Training 26:51 - Weekends Back and Culture by Design 32:29 - What's Next for Ollo Metrics GUEST LINKS: Ollo Metrics: https://www.ollometrics.com/ Warren Thompson on LinkedIn: https://www.linkedin.com/in/warrenthompson21 CONNECT: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA Jesse Gilmore on LinkedIn: https://www.linkedin.com/in/jessepgilmore Leverage for Growth: https://nicheincontrol.com/leverage-for-growth-podcast Watch on YouTube: https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

  ListenShow Notes
• 

  Leverage for Growth Podcast

  Doubling a 20-Year Agency in 6 Months W/ Susan Fernandez

  Aug 4, 202637 min

  Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator Susan Fernandez gave Jesse Gilmore six months to turn her agency around or she was shutting it down. She did not shut it down. Susan was a niche-focused founder with competent people and a strong position in the built-environment market, and the business still could not function without her in every decision. As one of the first five proof-of-concept clients for the Leverage for Growth method, she got everything out of her head and into documented process, positioned herself around her unique ability, and let historical data cut the clutter, the moment she learned 91% of a service's work came from three options, she stopped offering the rest and no one complained. That structure at a small size is exactly what made her four-person agency an attractive merger target. Epiphany merged into UpSpring, where Susan is now SVP of Marketing in a 40-plus-person firm, still running the same playbook. TIMESTAMPS: 02:26 — The Problem Was Running the Business 10:51 — Letting Data Cut the Clutter 20:20 — How Structure Set Up the Merger 30:34 — Why the Real Shift Is Mindset LINKS: - Susan Fernandez Company — https://upspringpr.com - Susan on LinkedIn — https://www.linkedin.com/in/susanwalshfernandez/ CONNECT: - Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore - Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast - Watch on YouTube — https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A

  ListenShow Notes
• 

  Leverage for Growth Podcast

  More Leads Won't Save You: What Breaks When Agencies Scale W/ Adam O'Leary

  Jul 21, 202636 min

  Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator The problem is not lead generation. It is what breaks when the leads actually show up. Adam O'Leary builds referral-partnership systems that drive consistent, high-quality clients to agencies, which means he sees the exact moment a business gets flooded and cannot keep up. In this conversation with Jesse Gilmore, the two pull apart why "just get more leads" is the wrong goal for most agencies, and what has to be true before you turn the demand on. It starts with the offer. Adam argues the offer is the first thing he looks at, more than anything else: it has to be simple for the team to deliver and fast enough to show a partner a result inside the first 30 days, because that result is what turns one referral into all of a partner's clients. Jesse connects that to founder dependency, the root cause that forces agencies into a stop-start cycle of switching marketing off every time they hit capacity. His fix is a delegation system that pulls the work out of the founder's head, plus an intense early time log that takes a 60-hour week down to 40, then 32, so the owner can finally breathe and think about vision. Then there is the analogy that anchors the episode: an agency is a submarine with a small crack on top. At three clients the crack is nothing. At twenty-five it splits the hull. The cracks do not appear when you scale, they were always there, scale just reveals them. Add a hyper-specific niche, the thing that makes the offer systematizable and the referrals predictable, and you have the structural picture of an agency that can take on more without turning marketing off. If you have ever shut off your pipeline because you got too busy, this episode is the diagnosis. TIMESTAMPS: 0:00 — Introduction 5:18 — Why the Offer Decides Everything 14:28 — Founder Dependency as Root Cause 28:36 — The Submarine Crack Analogy LINKS: Adam O'Leary, InspiredChats: https://inspiredchats.com Adam O'Leary, Scale with Partners: https://scalewithpartners.io Adam O'Leary on LinkedIn — https://www.linkedin.com/in/adamdoleary/ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA SUBSCRIBE for new episodes twice a month. CONNECT: Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore

  ListenShow Notes

Recent guests on Leverage for Growth Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.