
Life in Plastic
But Then I'd Be The Brand I Hated When I Was Younger.
Viktor Telegin is the founder of CHPO, a CleanHub brand partner and the creator of nonprofit Skate Nation. This conversation covers why he refused to build a profit maximising brand, how he supports refugees in Sweden and what happened when he opened his home to two teenage refugees. Expect a real talk about values over profit and the moment a business decides to take a stand.


