
Lift Free And Diet Hard with Andrew Coates
#509 Brad Dieter - Lack of Disease Doesn’t Mean You’re Healthy
Brad Dieter, now CEO of FITTR, returns to the podcast to bring the perspective of his PhD in Exercise Physiology to a wide-ranging conversation about coaching, trust, health, alcohol research, GLP-1 medications, and the future of fitness. We discuss: • What the “commoditization of everything” means • Why commoditization can hurt both coaches and consumers • Where lower-cost standardized services can actually be beneficial • Where commoditization starts sacrificing quality • How the music industry offers a useful comparison for fitness coaching • Why high-service coaching may become even more valuable • The “tragedy of the commons” and why trust is a limited resource • How short-term influencer incentives can erode trust across an entire industry • Why real outreach and relationships still matter • How consumers can evaluate coaches and services • Wearables, health data, and information overload • Why good coaching should give people more agency, not less • Are we measuring health—or just measuring the absence of disease? • Why “normal” lab values do not necessarily represent optimal health or function • Functional health metrics and quality of life • Why we may be tracking the wrong markers • How observational research created the impression that light drinking was healthier than abstaining • Why the alcohol “J-curve” became so influential • Why panic around weight regain after stopping GLP-1 medications can miss the bigger picture • And much more Follow Brad: @brad.dieter CHAPTERS 01:49 Origins and Conferences 02:37 Commoditization Explained 06:02 The Music Industry Shift 09:21 The Future of Fitness Coaching 14:19 Grifters and High-Service Coaching 20:08 The Tragedy of the Commons 22:45 Rebuilding Through Real Outreach 25:22 Advice for Consumers 27:33 Wearables and Data Overload 30:29 Trust in Real Coaching 31:35 Giving People Agency 35:00 Rethinking Health Markers 36:57 Functional Health Metrics 40:11 Quality of Life Matters 43:18 Beyond “Normal” Labs 44:37 The Alcohol J-Curve Myth 49:26 The GLP-1 Rebound Conversation 54:57 Final Thoughts and Contact Info SUPPORT THE SHOW • Subscribe and check out more episodes • Share the episode and tag @andrewcoatesfitness • Send this to someone interested in coaching, health, or evidence-based fitness FOLLOW ANDREW COATES Instagram: @andrewcoatesfitness https://www.andrewcoatesfitness.com PARTNERS AND RESOURCES ANDREW COATES’ 13-WEEK ONLINE GROUP STRENGTH PROGRAMS Join my Men’s or Women’s 13-Week Online Group Strength Programs. Choose between: • Gym Upper/Lower • Home Upper/Lower • Full Body Get full access to me with prompt responses. Use code SEPTEMBER10 to save 10%. www.foreverstrength.ca/join-now/ Questions? https://www.instagram.com/andrewcoatesfitness/?hl=en I would love to coach you. MACROSFIRST — FREE PREMIUM TRIAL Download MacrosFirst and begin setting up your account. When asked, “How did you hear about us?” enter: ANDREW JUST BITE ME MEALS Use code ANDREWCOATESFITNESS for 10% off: https://justbitememeals.com

