Likely Marketing

Exploring possibilities in Marketing.

Likely Marketing is a business podcast hosted by Shivendra Lal, with 149 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Shivendra Lal hosts Likely Marketing, a business show with 149 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #150

  #150: The martech stack is being re-written by AI agents

  Aug 17, 202614 minS4

  What if your martech stack stopped looking like a stack? CRM, CDP, automation, content, analytics and sales tools have long defined how marketers work. Now, agentic AI is beginning to blur the boundaries between them. AI agents can increasingly plan, execute and optimize multi-step marketing tasks while external agents interact with the platforms marketers already use. In this episode, we explore how agentic AI martech tools could reshape acquisition, retention and customer experience, and what this means for choosing the next tool in your stack. Is its AI truly agentic? Can it work with external agents? How reliable is the data? What controls and guardrails exist? The bigger shift could be a flatter, more composable martech stack, where agents assemble capabilities dynamically instead of marketers managing rigid point solutions. And as AI takes over execution, marketing judgment, not execution, could become the real competitive advantage. (00:00) Intro (00:55) A quick look at the types of martech tools available today (02:59) How each type of martech tool has adopted AI, and opened up to outside agents (06:37) What this means for retention, acquisition and experience (08:46) So, how do you decide what martech tool to adopt? (10:37) Where is the martech space headed?

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  Episode #149

  #149: AI Agents for Marketing: AI doesn't just answer anymore

  Aug 10, 202620 minS4

  Marketing AI has quietly entered a new chapter. AI no longer just answers questions, it takes action. From researching competitors and analyzing campaigns to drafting content, managing workflows, and connecting your marketing tools, AI agents are changing what marketers spend their time on. In this episode, we explore how agentic AI, including OpenClaw, Manus, and Claude, could reshape marketing operations, productivity, and decision-making. But the real story isn't automation. As AI handles more execution, strategy, creativity, customer understanding, cultural insight, and human judgment become the true competitive advantage. AI agents won't replace marketers, they'll create more space for marketers to think. (00:00) Intro (01:20) OpenClaw, Manus, Claude - what these agents actually are (04:02) How do AI agents work? (In simple words) (06:25) What does agentic AI mean for a marketer’s actual day? (09:44) How does the cost of adopting agentic AI stack up? (13:44) Let’s talk about the caveats of using agentic AI, too (16:24) Where can AI agents take marketing going ahead?

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  Episode #148

  #148: Luxury retail experience trends: Why belonging is the future of luxury

  Aug 3, 202620 minS4

  Luxury retail experience trends are changing what it means to own something extraordinary. A customer walks into a luxury store expecting products but discovers art, culture, hospitality and stories that linger long after the visit ends. That's the future of luxury. In this episode, we explore how changing luxury customer behavior is reshaping flagship stores across the US, UK, Europe, India and China. Discover why today's buyers seek craftsmanship, emotional connection and belonging instead of status, how luxury brands are reinventing customer experience through immersive retail, AI-powered personalization and cultural storytelling, and why physical stores are becoming destinations rather than points of sale. The future of luxury belongs to brands that don't just sell beautiful products, they create a reason to belong. (00:00) Intro (01:18) The global pulse of offline retail and luxury retail (04:23) Let’s talk about the shift in luxury customer behaviour (08:26) How major luxury brands are adapting to change in consumer behaviour (11:38) Why are luxury brands leaning into art? (14:29) Where is luxury retail is headed? And where does digital fit? (17:32) From logo to belonging…

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  Episode #147

  #147: Open source LLMs for Marketing: Why AI infrastructure could be your next competitive edge

  Jul 27, 202616 minS4

  What if the biggest AI advantage in marketing isn't the chatbot you subscribe to—but the AI infrastructure you own? While most marketers compete to write better prompts with ChatGPT or Claude, another AI revolution is unfolding through open source (open-weight) LLMs. In this episode, we explore why companies like Meta, Google, Alibaba, Mistral and DeepSeek are releasing powerful language models, what they gain by doing so, and why this changes how brands should think about AI. Discover how open source LLMs can improve privacy, customization, cost efficiency and brand differentiation, and why AI infrastructure could become your next competitive edge. Because the future of marketing may not belong to the brands that rent intelligence, but to those that build it around their own strategy. (00:00) Intro (01:47) What are open source LLMs and who’s making them? (05:40) Why are tech companies releasing open source models? And how do they stack up against paid models? (10:45) What do marketers gain from open source models? (14:08) Is AI infrastructure becoming a marketing edge?

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  Episode #146

  #146: Creator TV could be re-writing who owns the audience

  Jul 21, 202623 minS4

  What happens when the audience stops belonging to platforms and starts belonging to creators? Creator TV may look like creators making longer videos for bigger screens, but the real story runs much deeper. As connected TVs, streaming and long-form content reshape viewing habits, creators are beginning to function less like influencers and more like independent media networks. In this episode, we explore why brands are paying attention, why trust matters more than interruption, why long-form is becoming a strategic advantage, and how Creator TV could quietly rewrite the balance of power between platforms, creators and advertisers. Because the biggest shift isn't where we watch. It's who owns the relationship with the audience, and what that means for the future of marketing. (00:00) Intro (01:15) Creators on the big and small screen (06:05) What is “Creator TV”, actually? (10:06) What can brands expect out of Creator TV? (12:16) Is Creator TV only for large brands? (15:06) Is long-form really the future? (17:23) When the audience follows the person, not the platform

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