Linking Out Loud

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

Linking Out Loud is a business podcast hosted by Distinctly, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Distinctly hosts Linking Out Loud, a business show with 13 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Linking Out Loud

  Using PR to Stand Out as a Lifestyle Brand | Danielle Neah Amponsah

  Jul 9, 202535 minS0

  <p>In the latest episode of Linking Out Loud, Danielle Neah Amponsah joins Rachel McHugh to talk all about PR and digital PR for lifestyle and wellness brands. They break down exactly what a lifestyle brand is, as well as some of the approaches brands can use to get their name and their products or services out there - without a massive budget.</p><p><br /></p><p>Danielle shares practical tactics and well as some useful resources for PRs, including Google Trends and the Glimpse extension. </p><p><br /></p><p>As always, you can find Distinctly and Rachel...

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  Using Digital PR to Improve E-E-A-T Signals | Hollie Hines

  Jun 25, 202529 minS0

  <p>In today's episode, we discuss EEAT principles (Experience, Expertise, Authority, Trust) with our expert guest Hollie Hines. With her organic search and SEO background, Hollie explains the importance of EEAT for appearing in Google, and the role digital PR can play in this.</p><p><br></p><p>Learn why EEAT isn't just an SEO concern, how to shift your PR strategy to build genuine expertise signals, and why a holistic overview of on-site and off-site content is key for digital PR success.</p><p><br></p><p>You can connect with Hollie via her LinkedIn profile. And don't...

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  How AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel Pinto

  Jun 11, 202540 minS0

  <p>In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling. <br />We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.<br />Follow Raquel on...

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  What Journalists Wish PR Pros Knew | Ria Wolstenholme

  May 29, 202548 minS0

  <p>Ever wondered what really goes through a journalist's mind when they receive your press release?</p><p><br />In this episode, Rachel McHugh speaks with Ria Wolstenholme, a freelance journalist and content writer who brings a unique perspective having worked in both journalism and PR. Ria shares her insights on what journalists really want from PR professionals, including how to craft effective pitches that won't get ignored, the importance of proper sourcing and attribution, and the art of the follow-up email. </p><p><br />You can find Ria Wolstenholme on LinkedIn, subscribe to her Substack newsletter, or visit her...

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  What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist) | Rosie Taylor

  May 14, 202538 minS0

  <p>In this episode, we sit down with award-winning freelance journalist Rosie Taylor, who specialises in health and consumer affairs topics for major national publications. We explore the unique advantages of working with freelance journalists versus staff writers, including their ability to pitch across multiple publications and their established relationships with editors. </p><p><br></p><p>Rosie shares her insights on crafting effective pitches, why research is crucial before reaching out, and how to avoid common PR mistakes that lead to ignored emails.</p><p><br></p><p>We also discuss the evolving expectations of expert comments in health...

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Recent guests on Linking Out Loud. Study who booked and why before you pitch.

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Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.