
Living Beyond the Numbers
Why Financial Planning Is a Lifelong Relationship with Matt Sivertsen and Marty Kurtz (Ep. 22)
What happens when financial planning stops being about products and starts being about people, trust, and long-term relationships? This episode pulls back the curtain on what it really means to live beyond the numbers. In this episode, Jude Boudreaux and Caleb Arringdale sit down with Marty Kurtz, founder of The Planning Center Moline office, and senior planner Matt Sivertsen to reflect on the firm’s origins, Marty’s retirement, and the philosophy that shaped decades of client relationships. The conversation explores how financial planning evolved from transactional sales to a deeply relational, multi-generational process rooted in trustworthiness, curiosity, and life context. Here’s what you can expect: Why trustworthiness matters more than asking for trust How financial planning became a 30–40 year relationship, not a one-time decision The shift from selling products to creating lifelong clarity What it really means to help clients live beyond the numbers And more! Connect with Jude Boudreaux CFP®: The Planning Center LinkedIn: Jude Boudreaux jude@theplanningcenter.com Phone: (504) 717-4862 Connect with Caleb Arringdale: LinkedIn: Caleb Arringdale caleb@theplanningcenter.com Phone: (309) 797-4030 Connect with Matt Sivertsen: LinkedIn: Matt Sivertsen matt@theplanningcenter.com Phone: (309) 797-4030 Connect with Marty Kurtz: LinkedIn: Martin Kurtz About our Guests: Marty Kurtz is the founder of The Planning Center and a pioneer in the financial planning profession. After beginning his career in food distribution and insurance, Marty helped shape a more holistic, relationship-driven approach to financial planning. Over more than two decades, he built The Planning Center around the belief that trustworthiness, curiosity, and long-term partnership matter more than products or short-term outcomes. His legacy continues through the firm’s multi-generational client relationships and planning philosophy. Matt Sivertsen is a shareholder and senior financial planner at The Planning Center’s Moline office. Joining the firm in its early years, Matt played a key role in helping formalize the planning process, deepen client relationships, and carry forward the firm’s values. With decades of experience, Matt is known for his thoughtful, client-centered approach and his commitment to helping families navigate life transitions with clarity and perspective.

