
Episode #38
Why Buyers Are Stalling & How Builders Can Win in 2026 ft. Frank Martin | Local Leverage Ep. 38
<p>In this episode of Local Leverage we sit down with Frank Martin, real estate developer and Co-Founder of HomeBuyMe. Frank transitioned from working in builder entitlements to leading innovative real estate development projects, where he focuses on streamlining transactions and improving affordability in today’s market.<br/><br/>Frank shares insights on:<br/><br/>✅ Why buyers are stalling in today’s high-rate, high-uncertainty market<br/>✅ How builder incentives like rate buydowns are driving serious buyers<br/>✅ The truth about social media marketing (and why it’s overrated for builders)<br/>✅ The power of speed-to-lead and direct-to-seller deal-making<br/>✅ How life events, not...

