Lonely Wrist is a podcast that goes inside the movement, bringing you inside the world of watches through candid conversations with the people who drive it forward. Each episode features in-depth interviews with industry insiders including Executives, master watchmakers, designers, collectors, content creators, and historians offering rare insights into the passion, precision, and business behind every timepiece. From legacy brands to innovative microbrands, from movement architecture to marketing strategy, we explore the many layers of horology through the voices of those shaping its past, present, and future. Whether you're a seasoned collector or just beginning your journey into watches, Lonely Wrist offers a unique perspective on the artistry, culture, and the industry of watches, one episode, and one insider, at a time. Tune in bi-weekly and hear the stories ticking behind every Lonely
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80/100
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What is Lonely Wrist: All Things Watches & Horology?
Lonely Wrist: All Things Watches & Horology is a society podcast hosted by Lonely Wrist, with 78 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Lonely Wrist hosts Lonely Wrist: All Things Watches & Horology, a society show with 78 episodes published.
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Episode #79
How Luxury Watch Videos Get Made with Nolan Shi
Aug 18, 20261h 14mS1
Your watch looks incredible in hand, so why does it fall flat on camera? That gap is where luxury watch photographer and videographer Nolan Shi lives. Nolan is based in New York and has quietly become the person behind the kind of watch imagery you’ve probably double tapped without knowing who shot it. We talk about how he went from acting and commercial production to filming vintage watches, then quickly leveling up to some of the most expensive, unforgiving pieces you can put under lights. We get nerdy and practical about luxury watch videography: why dust is a full-time enemy when you’re working with thousands of frames, how reflections behave on polished cases and domed crystals, and what actually helps (big diffusion, circular polarizers, even cross-polarization). Nolan also shares the small decisions that make a watch feel alive, like letting a chronograph run, embracing controlled shadows, and keeping the crystal looking real instead of “perfect.” Then we zoom out to the watch content marketing side. Clients often bring AI or 3D render references that create impossible expectations, and Nolan explains how he protects his style, prices his time, and turns down briefs that don’t fit a brand’s identity. We also talk gear without the hype: why 4K is enough, what lenses he actually relies on, the motion tools he can’t live without, and whether a robot arm is worth it. Plus, he hints at what’s next: a microbrand and a beginner-friendly masterclass for creators. Subscribe for more insider conversations, share this with a friend who shoots watches, and leave a review if you want more deep dives like this. What’s the hardest part of filming a watch for you: dust, reflections, or getting smooth motion? Follow Nolan here: https://www.instagram.com/nolanshi.himself/ Send us Fan Mail Support the show Support the show: https://www.buzzsprout.com/2237102/support Visit our Blog: https://lonelywrist.com Watch our Youtube: http://youtube.lonelywrist.com 100% Viewer Funded: Donate Here
How Oris Supports the Watch Community with VJ Geronimo
Aug 4, 202648 minS1
Luxury watch talk gets weird fast: more hype, more ego, higher prices, and somehow less clarity. We wanted the opposite, so we sat down with VJ, CEO of Oris Americas, to hear what it actually feels like to lead one of the last truly independent Swiss watch brands while still chasing real growth in the United States. His story starts far from the usual “born a collector” path, moving from accounting to the watch world, then market research, and eventually into running Oris across the Americas. That mix of numbers and real-world experience shapes the way he leads: data helps, but relationships and trust decide everything. We dig into what independence unlocks, from the freedom to think long term to the “luxury of common sense” in everyday decisions. VJ explains why Oris can build everything from playful collaborations to serious mechanical tool watches without asking permission from a parent group. We also get the backstory behind Oris staying mechanical only, and why that commitment is more than a slogan. If you care about Swiss mechanical watches, brand identity, and product strategy that doesn’t feel copy-pasted, you’ll hear a lot to chew on. Then we go deeper on what collectors actually feel: community and value. VJ talks about Oris Social Club energy, the Wandering Watch project, and why listening matters more than buzzwords. We also unpack responsible pricing, why Oris avoids celebrity ambassador costs, and how initiatives like Change for Better and the Aquis Upcycle fit into a conservation-first approach with real partners. If this conversation helps you see the watch industry more clearly, subscribe, share it with a friend, and leave a review. What’s the one thing a watch brand could do to earn your trust? Checkout Oris Http://oris.ch Send us Fan Mail Support the show Support the show: https://www.buzzsprout.com/2237102/support Visit our Blog: https://lonelywrist.com Watch our Youtube: http://youtube.lonelywrist.com 100% Viewer Funded: Donate Here
A Trademark Fight With Pirelli Forced A Brand Reinvention with Brent of Serket Watch Co.
Jul 21, 20261h 20mS1
A global tire company nearly ends a watch brand before it even begins, and somehow that becomes the origin story. I’m joined by Brent Fedrizzi, founder of Serket Watch Company, to talk about what it actually looks like to build an independent watch brand from scratch, stay small on purpose, and still put genuinely compelling watches on wrists. We get into the early days of direct-to-consumer microbrand watches before social media, the first Scorpion-branded run, and the jaw-dropping moment Brent receives legal pressure tied to Pirelli’s “Scorpion” trademark. From there, we unpack the pivot to Serket, the Egyptian mythology connection, and how brand identity can survive a forced reset if the product and the values are real. Then we go behind the curtain on watchmaking realities: supply chain delays, minimum order quantities, the constant trade-offs between “Swiss made” and practical value, and why movement choice matters for long-term serviceability. We talk ETA 2824, Sellita SW200, and everyday workhorses like the NH35, plus what after-sales support looks like when the “company” is one person who still gets excited to ship watches from the post office. If you care about independent watch brands, microbrand pricing, design process, and building trust without hype, you’ll get a lot out of this one. Subscribe for more, share it with a watch friend, and leave a review telling us your favorite under-the-radar brand. Checkout Serket Watch Company: https://serketwatch.com/ Send us Fan Mail Support the show Support the show: https://www.buzzsprout.com/2237102/support Visit our Blog: https://lonelywrist.com Watch our Youtube: http://youtube.lonelywrist.com 100% Viewer Funded: Donate Here
How Emerton Scott Builds Big Value Watches with Scott Lancaster
Jul 7, 20262h 15mS1
Rolex waitlists, microbrand value, and what “great design” actually looks like when you live with a watch every day. That’s where this conversation goes with Scott Lancaster, the founder of Emerton Scott, an independent brand that started years ago, detoured through branding and marketing work, and came roaring back with a clear mission: build watches that punch above their weight and celebrate the human spirit behind the grind. We get practical about the stuff enthusiasts care about but brands rarely explain well: why seeing a watch in person beats spec sheets, how events like Wind Up can make or break a launch, and what changes a watch from “nice online” to “invisible on wrist” in the best way. Scott breaks down the unglamorous work too, from years of prototyping to supplier drama that forced him to fly out and handle packaging and shipping himself. We also talk details that quietly separate a serious everyday watch from a shiny toy, like finishing choices that age well and bracelet engineering that makes comfort the default. Then we zoom out into the business side: the marketing funnel, why organic content builds trust, how paid ads can inflate prices, and why Kickstarter fees can wreck already-thin margins for microbrands. Finally, we dig into the Rolex ecosystem, how scarcity and AD behavior shape customer experience, and why more enthusiasts are saying “no thanks” even when they can afford the watch. If you’re into independent watch brands, watch design, microbrand marketing, and the real economics behind “value,” you’ll want to hear this one. Subscribe, share it with a watch friend, and leave a review if the conversation hits home. What brand has earned your trust lately, and why? Checkout Emerton Scott and Scott's Social Media: https://emertonscott.com/ https://www.instagram.com/thescottlancaster/ Send us Fan Mail Support the show Support the show: https://www.buzzsprout.com/2237102/support Visit our Blog: https://lonelywrist.com Watch our Youtube: http://youtube.lonelywrist.com 100% Viewer Funded: Donate Here
How Ikepod & Klokers Returned From Bankruptcy With Christian-Louis Col
Jun 25, 20261h 13mS1
He fell in love with Ikepod in 1990s Paris. Years later, he didn’t just buy a watch, he bought the brand. Christian-Louis Col joins us to tell the unfiltered story of reviving Ikepod after bankruptcy: what you actually get when you acquire a “dead” Swiss watch brand, what’s missing when there are no archives, and why rebuilding trust means more than a new logo and a press release. We get into the real mechanics behind the comeback, from service challenges and sourcing parts to the controversial decision to bring Ikepod back with accessible quartz watches that still respect the original design language. Christian-Louis explains how he thinks about Ikepod as a design brand, why the integrated strap and ergonomic UFO case shape are non-negotiable, and how he works with designers without turning icons into copies. If you care about independent watchmaking, concept watches, and what makes collectors obsess, this conversation is packed with practical insight. Then we pivot to his second rescue mission: Klokers. We talk about buying the brand out of liquidation, why the rotating disk display and clip system are such compelling IP, and what it takes to re-engineer a design watch so it can survive real life. We close on legacy, pressure, and what “winning” looks like over the next 5 to 10 years when your goal is to save ideas worth keeping. If you enjoyed this, subscribe, share it with a watch friend, and leave a review so more people can find the show. Check out Ikepod and Klokers: https://ikepod.com/en/ https://www.klokers.com/ Send us Fan Mail Support the show Support the show: https://www.buzzsprout.com/2237102/support Visit our Blog: https://lonelywrist.com Watch our Youtube: http://youtube.lonelywrist.com 100% Viewer Funded: Donate Here
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