
Lonesome Lands
Should Consumers Know Where Their Beef Comes From? - Lonesome Report - 8/14/26
Jim Mundorf and Shad Sullivan talk with Bill Bullard, who might possibly be the most informed person alive on the subject of country of origin labeling on beef. They also give their own opinions and give a recap of their interview with Secretary Rollins and Administrator Loeffler. 0:00 Intro 3:16 Bill's MCOOL experience 6:06 Where is MCOOL now 9:23 MCOOL opponents 13:40 Impacts on pricing 16:50 Labeling cattle that spend time in more than one country 19:38 Processing U.S. born meat and importing it back to U.S. 21:38 Mandatory EID tags vs. Mandatory Country of Origin Labels 23:59 MCOOL in other countries 24:40 Labeling ground beef from multiple countries 26:40 Cleaning packing plants argument 29:20 World Trade Organization 34:55 More on pricing 39:00 Path forward for MCOOL 40:46 Shad and Jim's MCOOL takes 52:00 Our Minnesota trip 55:15 Matching shirts Support Lonesome Lands: https://www.lonesomelands.com/subscribe Lonesome Lands Store: https://www.lonesomelands.com/merchandise






