Love as a Strategy

A podcast that brings humanity to the workplace.Each episode of LAAS busts the doors off topics that most business leaders shy away from in the workplace. Ready to have important conversations to drive real change in your organization? It starts with love. Let us show you how.

Love as a Strategy is a business podcast hosted by Softway, with 208 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Softway hosts Love as a Strategy, a business show with 208 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  S2E011 - Love as a Relationship Strategy with Alexis Dennard

  Aug 6, 202625 minS2

  In this episode of Love as a Strategy , we welcome a dynamic people-first corporate leader, Alexis Dennard, to discuss how bringing humanity, empathy, and authenticity into the workplace can transform organizational culture. With over 25 years of experience leading complex, large-scale supply chain operations, Alexis shares her unique "relationship-first" leadership philosophy, emphasizing why prioritizing the person over the transaction builds trust and drives performance. Tune in as they explore the power of vulnerability, the importance of creating psychological safety for teams to thrive, and how integrating a little fun and genuine, authentic energy can unlock both personal potential and business success.

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  Love as a Strategy

  S2E010 - Love as a Difficult Conversation Strategy with Bruce Mayhew

  Jul 23, 202626 min

  In this episode of Love as a Strategy , host Jeff Ma sits down with veteran leadership coach Bruce Mayhew to dismantle the fear surrounding difficult conversations. Drawing on insights from his new book, The Path of an Inspired Leader , Bruce explains why these moments aren't about conflict—they are about vulnerability, trust, and aligning expectations long before the pressure hits. Join us as we explore how to move away from bureaucratic blame, embrace the humanity of your team, and turn "difficult" dialogues into opportunities for growth and sustainable leadership.

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  Love as a Strategy

  S2E009 - Love as an Accountability Strategy with Patrick Lyons and Patsy Feeman

  May 28, 202626 minS0

  <p>In this episode of Love as a Strategy, host Jeff Ma talks with leadership experts Patrick Lyons and Patsy Feeman of The Lyons Group about reframing the frustrating issue of accountability. Patrick argues that accountability is a "mirror," not a hammer, stressing that leaders cannot hold people accountable—each person must hold him or herself accountable. Instead, a powerful strategy is for leaders to possess the managerial courage and love to hold to high standards and communicate performance gaps, all to help people "unleash that greatness". Patsy outlines the practical foundation, emphasizing that self-accountability requires clarity, reliability, and visibility in...

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  Episode #8

  S2E008 - Love as a Third Element Strategy with Randy Lyman

  May 12, 202625 minS2

  <p>In this episode, we speak with Randy Lyman, a physicist, multi-time founder, and author of The Third Element, to explore how leaders can find clarity and fulfillment by embracing emotional awareness instead of choosing between logic and empathy. Randy shares his personal journey from a strictly "left-brain" leader to one who centers on the "Third Element"—our emotions—explaining that true success and lasting solutions are only found when leading from a place of love and confident vulnerability, rather than fear or ego. He outlines the three core needs of employees that matter more than money—acknowledgment, contribution, and belong...

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  Love as a Strategy

  S2E007 - Love as a Transformational Strategy with Matt Marcotte

  Apr 29, 202623 minS0

  <p>In this episode we sit down with leadership coach and C-suite veteran Matt Marcotte (Apple, Salesforce, Gap) to explore how to truly unleash human potential. Matt challenges conventional organizational thinking by arguing that humans are wired to lead with Heart, Head, and Hands—feeling first, thinking second, and acting third. Discover why leading with emotion inspires true transformation in a way data alone never can.1</p><p>The discussion dives into the galvanizing power of belief and why purpose must be the core driver, not profit, for sustainable business success. Learn how to get to the root cause of mi...

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