As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)
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Love You To The Core is a business podcast hosted by Xanthe + Frank Appleyard, with 86 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Xanthe + Frank Appleyard hosts Love You To The Core, a business show with 86 episodes published.
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Episode #86
July State of the Internet with Chelsea Riffe: Yesteryear Debrief, Influencer Hate (or Misogyny?), Meta AI Glasses, and Another AI Debacle
Aug 5, 20261h 42m
Chelsea and I were frothing to record this State of the Internet July breakdown, because this was a TRUE "WTF is going on" month! Today's report includes: Our takes on Yesteryear by Caro Claire Burke — what was the book REALLY about? Tradwife influencers? Motherhood? Performing womanhood? We get into it and what it means in a broader cultural context. Is "influencer" an insult? We respond to this Reel by Levi Coralynn who addresses the topic, and dive into the overlap between influencers, capitalism and misogyny Meta Glasses — Chelsea shares her theory about why these will never take off in the way Zuck deludes, Xanthe shares her take on how they've positioned these culturally, and we have to wonder... who (and what?) are these really for? Plus loads of other AI headlines, including Substack's partnership with Pangram to detect AI writing, the backlash against Meta's gen AI tool, and how did we get to the point of "Claudefishing", where you can have Claude create videos of you from a single image BIG ep today! We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. Connect with Xanthe: Join Social Life and use code CHELSEA for $10 off any membership! It's the social media + content strategy membership to stop second guessing your social media shit and become the sought-after creator you're meant to be Check out the Leadership Lifestyle Carousel Templates — strategic templates designed with your audience's reaction in mind Links to all of Xanthe's offers : including Leisure Ethic Planner, Content Planner and more Connect With Chelsea: Pitch Perfect Celebration of Life Notes From The New World Podcast Read Footnotes : a weekly-ish newsletter filled with rabbit holes and questions that keep me up at night Instagram: @chelseariffe Threads: @chelseariffe
Ope! We're back on the mic after a little impromptu summer break and sharing what we've been up to behind the scenes — including some big conversations about evaluating where our resources (time + money + energy) are going and whether it's really aligned with our visions for the future. Tiny wine bar? Part-time in Paris? What's next for two ambitious Apples who can't seem to stay put for more than 10 months?! Tune in to find out.
Love The Spirituality of Having Fun (Guest Episode With Edila Stace-Smith)
Jul 8, 202637 min
If you’ve ever thought “I wish my entire business could be built around the thing I find most fun and fulfilling in the world,” YOU’RE GONNA WANT TO LISTEN TO THIS ONE. We get into how it’s maybe okay if your entire personality can’t be summed up through your IG feed, how Edila went from design → in-person experience curator over the last year, why she decided NOT to “build in public,” and her journey to hosting IRL events and retreats in stunning spaces around the world. This was such an inspiring chat about finding the thing you’re meant to be doing, bridging the gap between IRL and URL, proof that going all-in on your passion pays off, and a reminder that having fun is medicine. CONNECT WITH EDILA ↓
June State of the Internet with Chelsea Riffe: Viral Offers, The Yap Challenge, Desire > Data, and Flodesk Goes AI
Jun 29, 20261h 32m
Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes: Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!) Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers? Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones? Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI? We discuss everything through the lens of online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. OFFERS MENTIONED ↓ LIFESTYLE CAROUSEL TEMPLATES THE ULTIMATE PITCH KIT CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB
Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikTok rhythms, and what metrics she’s looking at to measure whether these efforts are bringing her closer to her goals. P.S.: This episode promotes the Leadership Lifestyle Template Bundle which will be on sale as of June 24. Use code LYTTC at checkout for $60 off at www.ohsierra.ca/carousels
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