Lusk Perspectives

During a time of great uncertainty and change, connection and information is a more important resource than ever before. Today's problems could be amplified or altered in a matter of days or hours, so it is vital that organizations and thought leaders frequently share knowledge, dispel rumors, and offer insight.To meet this need, the USC Lusk Center for Real Estate hosts the resource Lusk Perspectives.Hosted by Professor and Lusk Center Director Richard K. Green, Lusk Perspectives offers timely conversations concerning real estate and urban economics.

Lusk Perspectives is a education podcast hosted by University of Southern California, with 77 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

University of Southern California hosts Lusk Perspectives, a education show with 77 episodes published.

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  Lusk Perspectives

  When Water Rewrites the Rules

  May 5, 202655 minS0

  <p>Water is increasingly behaving in ways that defy our plans. How should cities prepare when the risks keep changing?</p> <p>Roni Deitz (Arcadis) joins Richard K. Green (USC Lusk Center for Real Estate) to explore how water is reshaping real estate, infrastructure, and long-term investment. Starting with recent storms like Hurricane Helene and their devastating impacts, the conversation expands to examine a new reality: the baseline assumptions guiding water and development may no longer hold.</p> <p>Highlights include:</p> Why mapped flood risk often misses the reality of risk over time The limits of engineering, and why...

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  Lusk Perspectives

  Making Workforce Housing Work

  Mar 31, 202645 minS0

  <p>Making more affordable housing is challenging, but it's far from impossible.</p> <p>Kyle Ransford (Cardinal Investments) joins Richard K. Green (USC Lusk Center for Real Estate) to offer a practical look at operating in today's multifamily market. The conversation covers Ransford's path from early-90s dealmaking to building a portfolio focused on workforce and affordable housing across Southern California.</p> <p>Ransford explains how Section 8 functions in practice, from lease-up timelines to tenant stability. He also argues that strong management, often more than physical upgrades, drives value in a given property, especially in smaller buildings. The episode also...

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  Lusk Perspectives

  Rebuilding Altadena: The Work of Building Back

  Feb 19, 20261 hourS0

  <p>What does it actually take to rebuild after a disaster—and who gets to build back?</p> <p>Longtime Altadena resident and development professional Joel Bryant (Bronzeville, Inc.) joins Richard K. Green (USC Lusk Center for Real Estate) to cover the real-world mechanics of post-wildfire rebuilding. Drawing on his decades of experience in multifamily projects, Bryant explains how homeowners are navigating surveys, insurance constraints, permitting, and construction costs while detailing the small but meaningful milestones that signal progress.</p> <p>The conversation transitions from the practical to the systemic: how the permitting process has evolved since the fires, what it...

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  Lusk Perspectives

  Cities Are Still The Places To Be: What's Working in California

  Dec 12, 202552 minS0

  <p>What's driving the uneven recovery at the core of California cities, and how is that impacting housing and investment?</p> <p>Sean Burton (Cityview) joins Richard K. Green (USC Lusk Center for Real Estate) discussing the forces and fundamentals reshaping urban markets. The conversation moves from post-pandemic population shifts and the surge in AI-driven demand to the regulatory dynamics influencing Southern California development.</p> <p>Highlights include:</p> Why San Francisco may be turning a corner and whether an AI boom can sustain it. How concerns about regulatory risk have chilled investor sentiment in the City of Los Angeles...

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  Lusk Perspectives

  The Promise and Limits of California's Housing Reform

  Nov 19, 20251h 9mS0

  <p>California's recent wave of pro-housing legislation has opened the door for more development on single-family lots and urban infill sites, but how much progress have we really made? </p> <p>Shane Phillips (UCLA Lewis Center for Regional Policy Studies) joins Richard K. Green (USC Lusk Center for Real Estate) to trace California's evolving policy landscape, from accessory dwelling units to long-overdue CEQA reform.</p> <p>The conversation moves from the success of recent ADU regulations to the barriers slowing smaller-scale infill and condo development. Cost structures, ownership models, and building standards all shape housing supply. Phillips and Green discuss h...

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